Digital Marketing Specialist, EMEA
Jobbeschreibung
Lausanne, Waadt, Schweiz
Bombardier Recreational Products
03.05.2024
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As a key contributor in BRP’s digital transformation, you will lead
and participate in digital initiatives working alongside our brand
teams, agency partners, and cross-functional Centers of
Excellence.Based in Lausanne, and reporting to the Global Strategic
Planner, you will play a pivotal role in planning & managing digital
projects in the EMEA region, creating best-in-class digital
experiences, and driving the most value in the moments that matter.
Applying a strategic, customer-focused, and data-driven mindset, you
will dive into data and deliver insights that drive decision-making
across the EMEA region. In this essential, customer-centric role, you
will help us propel our digital ecosystem to the next level.YOU’LL
HAVE THE OPPORTUNITY TO: 1. Project Planning and Strategy- Work
closely with stakeholders to define project objectives, understand
requirements, and ensure alignment with business strategy.-
Collaborate with PMO, Web, Marketing, and other cross-functional teams
on developing and implementing comprehensive project plans, timelines,
and deliverables.- Identify potential risks and challenges in
project lifecycles and develop proactive mitigation strategies.-
Manage budgets effectively and support stakeholders with digital
budget allocation, ensuring resources are allocated optimally.2. Data
& Insights- Synthesize numerous data sources to develop
meaningful insights and compelling recommendations, driving business
decisions and informing project planning- Guide stakeholders in
target setting to improve digital performance and marketing
effectiveness- Support in the creation and optimization of
reports and dashboards- Collaborate with internal experts and
agencies in assessing market trends, brand health, funnel health,
content engagement, consumer insights, etc.3. CRM, Email Marketing,
and Lead Management- Collaborate with CRM, brand teams, and
agencies to build and execute email marketing campaigns, deploy CRM
projects, and drive business growth through CRM.- Conduct
ongoing assessments to improve performance, efficiency, and
profitability- Own regional lead management processes4. Demand
Generation- Collaborate with Performance, brand, and agency
teams and support on media planning, implementation, and campaign
optimization (social, search, programmatic)- Ensure holistic,
360 paid media performance efforts across brands and channels aligned
with overarching business objectivesYOU’LL THRIVE IN THIS ROLE IF YOU
HAVE THE FOLLOWING SKILLS AND QUALITIES:- 5-7+ years of
professional experience including 5 years in digital marketing-
Strong knowledge of digital project management best practices-
Strong knowledge of digital marketing trends, technologies, and
consumer behavior- Strong knowledge of Google Analytics-
Experience with data visualization platforms (Looker Studio, Power
BI), paid media platforms (Google Ads, Meta Ads Manager) and CRM tools
(Salesforce)- A collaborative mindset and working style with
excellent communication skills- The ability to adapt your style
to the context and maturity of the team(s) you’re working with-
The ability to work in a fast-paced and dynamic
environmentACKNOWLEDGING THE POWER OF DIVERSITYBRP is dedicated to
nurturing a culture that invites, connects, and propels the ambitions
of people of all backgrounds, profiles, beliefs and experiences.
Ultimately, the diversity and uniqueness of our people fuel our
ingenuity and set the course for the path ahead!For this reason, we
value diversity and we strive to always push each other forward to
build an inclusive workplace where every employee feels like they
belong, where they can grow and find meaning. WELCOME TO BRPWe’re a
world leader in recreational vehicles and boats, creating innovative
ways to move on snow, water, asphalt, dirt and even in the air.
Headquartered in the Canadian town of Valcourt, Quebec, our company is
rooted in a spirit of ingenuity and intense customer focus. Today, we
operate manufacturing facilities in Canada, the United States, Mexico,
Finland, Australia and Austria, with a workforce made up of close to
23,000 spirited people, all driven by the deeply held belief that at
work, as with life itself, it’s not about the destination; It’s about
the journey. Job SummaryJob number: 29267Date posted :
2024-03-18Profession: Communications & MarketingEmployment type: Full
time
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Digital Marketing Specialist, EMEA
Bombardier Recreational Products
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