GM Europe Content Manager

Job DescriptionWho We AreOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Our diverse team brings their collective passion to deliver on this ambitious future in Europe. We are proud of our achievements across the globe however we have the biggest opportunity to change the way people live, move, and connect in Europe. Together, for everyone.Who We Look ForWe look for the bold - those willing to respectfully share their ideas and listen to others. We seek out the innovators - those who challenge the status quo when their vision requires a new way of thinking. We reach for the collaborators - those who understand that a diverse team is stronger than any one individual. We seek the self-motivated - those who ask questions, and never stop looking at what’s next.About the GM Europe Marketing TeamMembers of the GM Europe Marketing Team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all.  Our passion fuels our focus to be the best - a Customer Experience icon inspiring trust, passion, and confidence in our brands.  We put employee and customer safety first – always!  We act as one team, driven to make everything and everyone around us better.  We love delighting customers, bringing together the most innovative, digitally centric human experiences customers love.  We strive for excellence through empowered teams, business agility, and continuous learning resulting in a most admired place to work.About the Position:  Product Marketing ManagerThe ideal candidate for the Content Manager position embodies the maverick mindset and is driven to engage consumers in the products we sell.  Bringing a growth mindset, this position will lead the development of our content strategy and execution across all channels.  Partnering with our external and internal partners, this position will collaborate with leaders across the business to redefine the way content is managed and delivered across digital and physical touchpoints.  This position requires someone who is an innovator beyond any category.  A progressive track record with a proven ability to lead change, collaborate across all functions, and effectively prioritize in an ambiguous / fast-paced environment is a must. Key Leadership Requirements:Innovator Mindset:  Ability to leverage insights to build plans that will disrupt in order to engage consumers Maverick Mindset & Strategic Thought Leadership:  Ability to embrace the ‘art of the possible’ to create organizational change and impact allocation of resources.  Possess business and strategic acumen with ability to communicate broader business vision to cross-functional and technical teams.Team Building & Leadership:  Ability to lead and influence at all levels.  Possess strong partnership skills with a history of collaborating across organizational boundaries, working with and influencing others, and creating clarity from confusion.Outcome-Oriented:  Ability to clearly articulate desired outcome(s).  Possess ability to assess complex situations quickly, assess risks and be decisive.  works collaboratively to create a path to achieve it.Business Acumen:  Ability to formulate a strong POV and adjust plans strategically in a changing environment.  Possess strong marketing strategic acumen and business agility.Analytical:  Ability to effectively communicate and translate business needs to technical partners.  Proactively identifies and resolves problems in a timely manner.  Can synthesize complex or diverse information, use intuition and experience to complement data.Key ResponsibilitiesDevelop and manage content across all consumer touchpoints both physical and digital.  Leveraging consumer insights and competitive opportunities to guide development of the content strategy.Including the following:Build a content strategy, creating targeted and relevant content, and distribute marketing communications to audiences across touchpointsDevelop and distribute timely, relevant content with a deep understanding of the audience aligned to our brand voiceManage content workstream across projects collaborating across internal and external stakeholdersDevelop a content request, review, and management process to support the new business and brandAudit existing global content for brand voice, relevance, and optimized usePromote a consistent brand identity throughout all brand touchpointsCreate a long-term and short-term content publishing calendar across activationsMonitor content performance and optimize in partnership with agencyManage the creative process, facilitate effective brainstorming, and has sound judgment regarding the value of various ideasRequired Skills and Qualifications:Project management and/or agency experience an assetAbility to make quick decisions with incomplete or ambiguous data. Able to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment.Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.Ability to breakdown barriers and quickly achieve high impact progress within a bureaucratic organization. Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.Takes a creative, open-minded approach to new ways to drive product and brand success. Has a start-up mentality.Ability to develop effective collaboration and bring the creative ideas of others to marketAbility to identify issues/opportunities and develop solutions/recommendationsAbility to effectively manage multiple assignments utilizing highly efficient time management skillsOutstanding project management capabilityPossess the functional/technical knowledge and skill to perform marketing duties at a high level of accomplishment.Highly effective presentation skills in a variety of formal presentation settings: one-on-one, small and large groups with peers and bosses, inside and outside of the organizationAbility to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effectAbout GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.SummaryLocation: Opfikon, Zurich, Switzerland; Remote - SwitzerlandType: Full time