Head of Media Content
Jobbeschreibung
Genève, Genf, Schweiz
World Economic Forum
03.05.2024
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The World Economic Forum, committed to improving the state of the
world, is the international organization for public-private
cooperation. The Forum engages the foremost political, business,
cultural and other leaders of society to shape global, regional and
industry agendas.The Global Communications Group is the central Forum
team dedicated to communications with the public, media, stakeholders
and staff in relation to the Forum’s mission. Through multiple
channels, the Group is responsible for communicating the work of the
Forum and its constituents, reaching, growing, engaging and inspiring
diverse and interested audiences.Why we are recruitingThe Group is
expanding and consolidating its strategy. It is composed of four key
functions: Communication Strategy and Communications, Public
Engagement, Media Engagement, and Stakeholder and Staff Engagement.
The Head of Media Content will work within the Media Engagement
function and will be responsible for the conception, crafting,
delivery and pitching of all content produced by the Forum and
intended for an external media audience, to promote the Forum’s
activities and impact.Reporting Lines & InteractionsThe role will
report to the Head of Media Engagement and lead one or more
professionals. Internally, it will liaise with colleagues across the
Global Communications Group and the broader Forum. Externally, it will
engage with leading communication and media professionals and
organizations.Key responsibilitiesConvert the Group’s overall
communication strategy into compelling media engagement content,
drawing from the work of the Forum’s Centres and connecting to both a
longer-term editorial calendar as well as current affairs and news
relevance.Oversee and guide the development of media-focused
communication formats (including issue briefings, press
releases/conferences and media pitching packages) ensuring relevant
and compelling messaging and supporting fair and objective
representation of the work of the Forum and its constituents.Develop
narratives, messaging and media talking points for Forum’s
institutional events and activities; contribute to the development of
op-eds that effectively communicate the Forum’s mission and purpose of
its impact-oriented initiatives.Manage the International Media Council
– a community of top-media leaders – as a peer exchange group and with
an objective of contributing to the Forum’s mission.Contribute to
media engagement into Forum events and activities, with a view to
expanding volume and quality of coverage in relevant media
outlets.Identify and remain at the forefront of the latest
communication trends and formats as well as emerging trends relating
to the breadth of topics covered by the Forum’s work, informing the
Forum’s media engagement content and formats accordingly.Manage a team
of communication professionals, acting as a role model for the team,
providing leadership and supporting team members to grow and
excel.Serve as a crucial member of the Global Communications Group
team, developing trusted internal relationships across the team and
the organization.Build and maintain strong relationships with key
external stakeholders, including media and communication
professionals, as well as suppliers, advisors and consultants.The
successful candidate will be assessed onSuccessful conception and
implementation of a robust and comprehensive media content
strategy.Successful delivery of engaging and compelling media-specific
communication formats.Successful delivery of compelling narratives and
positioning messaging for Forum institutional events.Effective
contribution to the crafting and delivery of institutional
op-eds.Successful management of the International Media Council and
contribution to the creation and evolution of regional
councils.Accurate and objective coverage of the work of the Forum and
its constituents.Strong understanding of the Forum’s mission and
impact.Ongoing learning of the media landscape.Successfully lead a
team of communication leaders and professionals, fostering a culture
of transparency, accountability, trust and institutional
stewardship.Represent effectively the Forum externally, in
interactions with external constituents, as well as at institutional
events.Required qualificationsAdvanced degree in communications,
journalism, international relations, political science or other
relevant areas.12+ years of relevant work experience in journalism,
communications or public relations with a proven track record of
effectively leading the development of media content.Strong editorial
skills with proven and persuasive writing and speaking with
demonstrated ability to understand complex themes, the global
landscape and a strong mission orientation.Strong understanding of the
evolving media landscape, inclusive of dynamics deriving from
“digital-first” trends and the role of social media platforms;
experience in managing a communities of high-profile stakeholders
would be a strong plus.Excellent English communication skills, both
written and verbal. Proficiency in other languages a valued
asset.Excellent interpersonal skills and ability to build and maintain
strong relationships with internal and external stakeholders.Ability
to work under pressure and handle multiple priorities
simultaneously.Experienced manager with a demonstrated ability to
lead, develop and grow a team.Why work at the ForumThe World Economic
Forum believes that progress happens by bringing together people from
all walks of life who have the drive and the influence to improve the
state of the world by building awareness and cooperation, shaping
mindsets and agendas and driving collective action. Join us and become
a driver for positive change.Why work at the Forum:The Forum believes
that progress happens by bringing together people from all walks of
life who have the drive and the influence to improve the state of the
world by building awareness and cooperation, shaping mindsets and
agendas, and driving collective action. Join us and become a driver
for positive change!SummaryLocation: GenevaType: Full time