MARKETING MANAGER DEPLOYEMENT SH&B EMEA
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06.05.2024
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DescriptionMarketing Manager – Regional Deployment Skin Health &
Beauty EMEA•Regional deployment lead NEUTROGENA/AVEENO : manages
NEUTROGENA/AVEENO across the region to cascade globally aligned
strategy and initiatives with limited shaping and transcreation.•The
RDL links the Region to the Global Brand Development Team on a
day-to-day basis•Leads a cohesive approach to marketing deployment
across clusters/ region, embedding principles of science of brand
growth, aligned to Global Growth brand plan. •Drives above market
share growth through increased consumer penetration, leveraging global
playbooks and toolkits. •Develops, coaches, and motivates end to end
regional deployment team, embedding, and modelling Kenvue
behavioursThis position reports into the Marketing Director – Regional
Deployment Leader Skin Health & Beauty EMEA. Major Duties &
ResponsibilitiesLeadership foundations: 20%Member of regional segment
team, executing globally aligned strategy and priority workstreams for
NEUTROGENA/AVEENOEnsuring strong collaboration & participation in
Global Growth forum as per defined cadence.Responsible for effective
cascade of Globally aligned strategy, comms, innovation to region at
growth forumsResponsible for inputs into 3 YR Op plan for non-priority
markets in accordance to brand strategic plansAct as single point of
contact /representative for non-priority markets at the Global
TableProvide consolidated consumer, HCP insights + needs to Global
team for consideration‘Red’ flag check with non-priority markets on
key global initiatives (ie, regs, DE&I, legal, sustainability)Brand &
connections excellence: 20%Ensure market /region compliance to
globally aligned brand strategy, and positioning for
NEUTROGENA/AVEENORollout global comms, content, playbooks to
markets/clusters in region, editing only for regional nuances as
agreed with Global Development TeamEnsure adoption & execution of SOBG
principles across active marketsLead cascade of HCP & Influencers
strategy, playbook and executional framework, including regional
congress, contact & sampling strategy, where relevant for
NEUTROGENA/AVEENOExecuting within a framework for non-priority markets
within a region, prioritize brand building activities as per globally
cascaded 3 yr operating planInnovation and portfolio excellence:
20%Rollout Globally aligned innovation, as per stage gate governance &
market prioritizationLead commercial, cost saving & loss avoidance
initiatives, applying Global governance frameworkEnsure adoption of
Portfolio Strategy, price, pack architecture, including any RGM, SPM
regionally led actionsCo-ordinate any Master text Artwork amends
through Veraciti, adhering to global design guidelines Lead on Quality
& compliance issues as they pertain to marketing, ensuring effective
comms & mitigation plan with cross functional team, Regulatory /
Advocacy Orgs, manage impact of changes in guidelines, ie, product
remediation / required changesLead regional input for executive sales
& operations planning, any supply chain opps/issues (ie, OOS,
allocation management) & subsequent action plansPartnering & retail
excellence: 20%Ensure rollout and adherence to created category
strategy and shopper toolkitsDrive key initiatives to meet perfect
store metrics, with commercial capability team lead for the region on
NEUTROGENA/AVEENOPutting our people first: 20%Coach, inspire and
develop the end to end high performing team, ensuring diverse views
of the communities and consumers we serve are embedded in our thinking
and plansOther Duties:•Partners with supply and finance to ensure
accurate supply projections and finance commitments.•Analyse financial
and share metrics to support execution of the global brand growth
strategies •Cascade the financial decisions made at the brand table to
the clusters and / or markets•Ensure compliance with marketing budget
management across all cost lines as well as contingency
management•Consolidate total brand EMEA performance & insights for
Skin Health & Beauty reviews, and external reporting.•Works in
partnership with the cluster and / or local market leadership teams to
ensure connectivity to the need state/brand plans.
QualificationsRequired Minimum Education:
Bachelor’s degree in marketing, or related field; Masters degree a
plusRequired Years of Related Experience:6+ years of Progressive
experience developing and executing successful brand strategies,
innovation, and operations with a track record of driving business
growth and profitability in the Beauty industry.Required Knowledge,
Skills and Abilities: •Expertise and passion for the Skin Care
industry is a must•Evidence of having shaped thinking in a
complex/multi-factorial environment + making the complex
simple.•Evidence of collaborative shaping with clarity & impact +
cutting through swirl + not afraid to make difficult
decisions.•Ability to make clear choices and highly developed
prioritization skills.•Demonstrated business and cultural
understanding of the local markets/regions we anticipate will fuel
growth + substantial experience working with global teams and
cascading globally aligned strategic plans/ initiatives.•Storytelling,
empathy, audience acumen for impact •Navigating tough times +
Stretching personally, with a daring spirit.•Strong track record of
success working with local markets•Deep understanding of the
segment/category (consumer, insights & industry), evidence of managing
complex brand portfolios, creating actionable plans and building
strong capabilities required to grow our brands across the
region.•Evidence leading/ developing toolkits with consumer & HCP,
local market E2E interaction + excellence in brand
execution.•Demonstrated experience managing E2E innovation stage gate
processes and milestones, resulting in sustained regional brand
growth.•Understanding and leverage of technology (data, insights,
analytics, marcom, AI) to drive better outcomes.•Experience &
Influence in leading regional E2E cross functional teams + Strong
Finance Acumen•Proven experience in managing the complexity of working
across numerous time zones, influencing senior level stakeholders, and
managing & inspiring team members •Cycle of success in regional
segment role + either worked & lived abroad or deep understanding of
multi region and emerging markets.Travel: 20%Job Field: Marketing
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MARKETING MANAGER DEPLOYEMENT SH&B EMEA
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