Product Manager Marketing THV
Jobbeschreibung
Nyon, Waadt, Schweiz
Edwards Lifesciences
03.05.2024
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Innovation starts from the heart. Heart valve disease and critical
care therapies impact millions of lives, spanning all ages and
geographies. As communities globally address the opportunities and
challenges of cardiovascular care, telling a compelling and authentic
story is more crucial than ever. Beyond raising awareness, our
Marketing teams build lasting, trusted relationships with medical
professionals and industry stakeholders to ensure patients can receive
the treatments they need.As a Product Manager in the Marketing team,
you will work across all product families and programs to increase the
adoption and differentiation of the Transcatheter Heart Valves
platform. You will partner with cross-functional and business
stakeholders to jointly develop a European strategy. For that purpose,
you will be responsible for a broad range of activities including the
development of marketing strategies focused but not limited to product
differentiation and competitive monitoring as well as action,
initiation, and execution of product marketing tactics (materials,
events, competitive monitoring), supporting the development and
Medical/Legal/Regulatory review of marketing materials. You will also
plan and execute promotional campaigns. In addition, you will be an
important interface with multiple cross-functional teams particularly
the Country Marketing and Field teams through your role in managing
field communication content and tools, marketing assets library,
internal training as well as responding to requests from the field and
cross-functional teams.How you will make an impact:Work with product
managers and cross-functional teams in the development and execution
of the production of marketing and product training
materials.Collaborate in the development and execution of the
portfolio marketing plan.Support development of marketing tactics
including value proposition creation, marketing messages, promotional
claims development etc, based on regional strategies.Perform
competition analysis (market dynamics, product positioning,
product/business needs).Support sales force training (e.g., training
on product, messaging, and competition).Support introduction of new
products and indications in the market by running launch office
operations or similar launch support activities.Support logistics and
organization of relevant internal/external events, asset library,
management of demo devices, literature, promotional assets.Support KOL
engagement programs, congresses, events and organization of internal
product training events.Other incidental dutiesWhat you’ll
need:Bachelor’s or master’s Degree in marketing, business, economics,
or biological sciences.5 years’ experience of related experience
working in marketing.Proven expertise in MS Office Suite.Excellent
written and verbal communication skills and interpersonal relationship
skills.Good strategic thinking and ability to synthetize information
in a convincing manner.Good problem-solving, critical thinking, and
investigative skills.Solid knowledge and understanding in tracking and
interpreting market share, pricing, ASPs, competitive dynamics.Solid
knowledge of marketing concepts and principles.Solid clinical
understanding, ability to convince with clinical data.Proactively gain
procedural and product knowledge through all available sources.Ability
to interact professionally with all organizational levels.Ability to
manage competing priorities in a fast paced environment.Must be able
to work in a team environment with global marketing team and cross
functional partners.Ability to build productive internal/external
working relationships.Adhere to all company rules and requirements
(e.g., pandemic protocols, Environmental Health & Safety rules) and
take adequate control measures in preventing injuries to themselves
and others as well as to the protection of environment and prevention
of pollution under their span of influence/control.SummaryLocation:
Switzerland-NyonType: Full time
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Product Manager Marketing THV
Edwards Lifesciences
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