21 Jobs für Digital Marketing in Schweiz

We are seeking a results-driven and highly creative Digital Marketing Specialist/Manager to lead and execute Reboot Monkey’s global digital marketing strategy. You will be responsible for building our brand presence, generating leads, increasing traffic, and supporting business development through targeted campaigns across various digital platforms.

Key Responsibilities:

1. Digital Strategy & Growth

• Develop and execute a full-funnel digital marketing strategy tailored to Reboot Monkey’s B2B tech services.

• Launch and manage performance campaigns across Google, LinkedIn, Meta, and other key platforms.

2. Lead Generation & Conversion

• Design and optimize conversion funnels to drive sales-qualified leads for enterprise clients and technical recruitment projects.

• Work cross-functionally with Sales, Talent Acquisition, and Operations teams to align on messaging and pipeline goals.

3. Content & Brand Storytelling

• Create and oversee high-impact content—blogs, social posts, newsletters, case studies, whitepapers, and more.

• Ensure consistent brand voice, visual identity, and tone across all digital touchpoints.

4. SEO, SEM & Analytics

• Improve our organic presence through advanced SEO strategies (technical + content-based).

• Plan and execute paid search/display/social campaigns with a focus on ROI.

• Monitor KPIs and performance metrics using tools like GA4, Pipedrive, Search Console, and SEMrush.

5. Website Management & Optimization

• Oversee website strategy and updates (in collaboration with designers/devs) to ensure optimal UX, SEO, and lead capture.

• Run A/B tests and CRO experiments to improve landing page performance.

6. Partnerships, PR & Outreach

• Explore digital partnerships, guest posting, and backlink-building strategies to expand brand reach.

**Job Description:**
Join Ormco as a **Global Digital Marketing Manager** . In this role, you will spearhead the development and execution of our global digital marketing strategy, ensuring cohesive and impactful campaigns across all channels. You will lead a talented team of specialists, fostering a culture of data-driven decision-making and creative excellence.
**Responsibilities:**
+ **Strategic Leadership:** Develop and champion the overarching global digital marketing strategy to be executed by regions, aligning with business objectives and driving brand growth, customer acquisition, and retention across international markets.
+ **Campaign Management & Oversight:** Lead the strategy, measurement plans, and creative deliverables for all digital marketing initiatives which will be executed by local markets, which may include:
+ Search Engine Marketing (SEM)
+ Search Engine Optimization (SEO)
+ Email Marketing
+ Paid Social Media Advertising
+ Display Advertising Campaigns
+ Customer Retention Campaigns
+ Website strategy and optimization
+ **Performance Measurement & Analysis:** Establish key performance indicators (KPIs) and develop comprehensive measurement plans to track the effectiveness of all digital marketing activities. Analyze data to identify trends, insights, and opportunities for optimization and continuous improvement.
+ **Team Leadership & Development:** Manage, mentor, and develop a high-performing team consisting of a Global Website Specialist, a Global Creative Strategist, and a Global SEO Strategist. Foster a collaborative and results-oriented team environment.
+ **Cross-Functional Collaboration:** Partner closely with regional marketing teams, sales, product, and other stakeholders to ensure alignment and integration of digital marketing strategies with broader business initiatives.
+ **Regional collaboration and support:** Serve as a key point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives.
+ **Budget Management:** Oversee the global digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
+ **Vendor Management:** Evaluate and manage relationships with external agencies and technology vendors.
+ **Staying Ahead of Trends:** Continuously monitor the evolving digital marketing landscape, identifyingnew technologies, trends, and best practices to maintain a competitive edge.
This role can be based in either of the following locations:
Brea, CA, US /Prague, CZ /Madrid, ES /Zurich, CH /Amersfoort, NL.
Compensation will be determined based on the candidate's geographic location, professional background, and relevant experience.
**Job Requirements:**
**Qualifications:**
+ Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.  
+ Minimum of 7+ years of progressive experience in digital marketing, with a strong focus on global strategy and execution.  
+ 3-4 years of experience in leadership role.
+ Proven track record of developing and implementing successful digital marketing strategies across various channels (SEM, SEO, email, paid social, display, website).
+ Deep understanding of digital marketing analytics and the ability to translate data into actionable insights.
+ Demonstrated experience managing and developing high-performing teams.
+ Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across different cultures and time zones.  
+ Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
+ Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics, Adobe Analytics, Hubspot).  
+ Familiarity with global website management and localization best practices.
**Preferred Qualifications:**
+ Experience working in a global organization or managing international marketing campaigns.
+ Knowledge of additional digital marketing channels and technologies.
+ Experience with A/B testing and conversion rate optimization.
IND123
#IND456
#LI-SM1
**Operating Company:**
Ormco
Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit .

**Dickies EMEA** is looking for an exceptional **Manager, Digital Marketing** to join our marketing team based in Stabio, Switzerland.
Dickies has spent nearly a century crafting innovative workwear known for its performance, durability, and comfort. Since 1922, Dickies continues its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.
**Let's Talk about the Role**
We are looking for an exceptionally strong **Manager, Digital Marketing** with an outstanding track record in progressive digital execution to lead our Digital Marketing Team. In this role, you will be directly reporting to the Head of Marketing Dickies EMEA, and you'll lead and elevate our digital presence across all key touchpoints and digital channels.
This role is critical in driving our eCommerce growth and ensuring our brand continues to resonate with culturally relevant audiences. You will be responsible for developing and executing our brand & digital marketing strategy across paid media, CRM, SEO, social media, and content. With strong business acumen and deep understanding of the digital ecosystem, you will balance creative storytelling with performance optimization to deliver measurable impact on traffic, engagement, and full-price revenue growth.
**How You Will Make a Difference**
+ Lead the social-first digital marketing strategy across all channels (paid media, SEO, CRM, social media), aligned with brand building and overall annual and mid-term business goals.
+ Develop and execute holistic digital media strategies and brand activation across the entire digital eco-system including eCommerce and digital players such as Zalando, ASOS and other digital marketplaces.
+ Drive traffic and revenue growth across our eCommerce platform through smart channel mix, performance optimization, and insight-driven decision-making.
+ Manage full-funnel marketing campaigns to maximize reach, conversion, and ROI across all digital channels and aligned with social-first digital marketplace strategy.
+ Define and track KPIs (ROAS, CAC, LTV, incrementality) and present clear, actionable insights to senior stakeholders and Brand Marketing team.
+ Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximise efficiency and accelerate innovation.
+ Oversee digital content production, ensuring brand consistency and effectiveness across owned, earned, and paid media.
+ Collaborate with cross-functional teams (eCommerce, Brand, Merchandising, Product, Marketplace & Sales) to align digital marketing initiatives with broader business strategies and overall annual marketing operational plan.
+ Manage and align digital marketing budget to maximize ROI across all digital channels and effectively monitor budget on a daily/weekly/monthly-basis to ensure continuous ROI optimization and best in class budget management
+ Build and automate best-in-class dashboards that surface real-time results and empower rapid decision-making.
+ Lead and inspire a high-performing team, fostering a culture of learning & innovation, collaboration, and growth.
+ Be a coach for a highly talented team of digital savvy marketers and empower personal career growth.
**Skills for Success**
+ Deep understanding of the Dickies brand with a passion for the lifestyle fashion industry.
+ University Degree or equivalent, preferably in Business or economics.
+ Strong business acumen to identify business needs and marketing trends.
+ Exceptional track record of minimum 5-6 years of digital marketing including eCommerce, digital marketing and media planning with at least 2-3 years of team management experience.
+ Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing).
+ Demonstrated success in managing cross-channel campaigns and outperforming KPIs and performance targets.
+ Strong understanding of digital tools (GA4, Meta Ads Manager, Google Ads, SEO tools, etc.).
+ Demonstrated ability to effectively lead agencies, content creators, inspire cross-functional teams and delivering against ambitious targets.
+ Strong knowledge of the digital ecosystem and expertise in performance marketing, SEO, CRM, social media, and content strategy.
+ Data-driven with an outstanding understanding of KPIs and the ability to translate insights into actionable strategies.
+ Thrives in a fast-paced, highly dynamic, high-performance environment with shifting priorities.
+ Outstanding communication skills, being able to articulate clear business direction and strategies to liaise between different departments, participate in commercial discussions and facilitate the unlock of business opportunities through social-first best-in-class digital marketing.
+ Exceptional stakeholder management and presentation skills; able to influence at all levels.
+ Excellent professional English (plus minimum one other European language).
+ Proactive, highly structured and organised, thriving in balancing strategic vision with hands-on execution.
+ Capacity to build highly effective relationships and facilitate change by encouraging others to seek business opportunities and disruptive, innovative approaches.
**What's in it For You**
We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package.
+ A supportive feedback-based culture where respect and integrity guide us in what we do
+ An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
+ Be part of an iconic lifestyle brand in a multi brand, multi countries organization
+ On site gym offering health and well-being initiatives
+ A discount card with 50% on all VF brands
+ Break out areas offering complimentary hot drinks
**Free to Be, Inclusion & Diversity**
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
If you like what you have read and want to join our team then we would like to hear from you!
R-20250725-0002
VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

Ihre Aufgaben

umfassen

Führung des Teams Kommunikation

Verantwortung für Konzeptionierung, Planung, Koordination und Umsetzung der gesamten Kommunikationsmassnahmen mit Kampagnen, Printprodukten, Events und Medienarbeit

Weiterentwicklung der digitalen, crossmedialen Donor Experience und Aufbau Marketing Automation

Website: Contentmanagement, SEO/SEA, Weiterentwicklung internationaler Websites von Mission 21

Newsletter-Tool: Konzeption, Content, Versand, Adress- und Schnittstellenmanagement

Hauptverantwortung für Social-Media-Kanäle von Mission 21 und Community-Management

Digital Fundraising inklusive Campaigning

Reporting und Controlling

Sie bringen mit

Ausbildung (Studium) in Medien und Kommunikation oder Marketing mit Weiterbildung in den Bereichen digitale Kommunikation, Web, Social Media, Digital Fundraising

Erfahrung in crossmedialen, digitalen Kampagnen und Projekten

MS-Office, CMS (WordPress), Active Campaign, Photoshop, InDesign

Textkompetenz in Deutsch und Englisch, Erfahrung in Storytelling und zielgruppenorientierter Kommunikation

Kreativität, hohe digitale Affinität, strukturierte, lösungsorientierte Arbeitsweise, Eigeninitiative

Erfahrung im Management von Teams und Projekten

Das erwartet Sie
Sie finden bei uns eine sinnstiftende, vielseitig gestaltbare und kommunikativ anspruchsvolle Aufgabe in einem dynamischen Umfeld, engagierte Kolleg*innen, flexible Arbeitszeiten, Homeoffice sowie einen attraktiven Arbeitsplatz im Herzen von Basel.

Kontakt 
Wir freuen uns auf Ihre Bewerbung, Myriam Pellet, Leiterin Personal, Mission 21, Missionsstrasse 21, 4009 Basel.

Weitere Informationen erhalten Sie von Gaby Ullrich, Abteilungsleiterin Marketing und Kommunikation, Telefon +41 (0)61 260 23 15 (Di/Do).

Arbeitsort

Basel Kartenansicht

Homeoffice (gemäss internen Richtlinien)

Mission 21

Leiterin Personal

Frau Myriam Pellet

Missionsstrasse 21

4009 Basel

+41 (0)61 260 23 15 (Di/Do)

Links

Website

Nächster Job

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About us

Hirematic is an AI-Powered Job Ad Platform disrupting how high-volume employers find talent. We empower businesses to centrally manage, control, and optimize their digital advertising spend across multiple channels, ensuring they reach the right candidates efficiently and cost-effectively. We're a flat, collaborative, and data-driven team that values autonomy and initiative.

Overview
We're seeking a highly motivated and hands-on Content Marketing Specialist to lead the development and execution of our content strategy. Reporting directly to our VP Revenue, you'll be instrumental in driving lead generation, and building Hirematic's brand presence as a challenger in the recruitment marketing space. This is a unique opportunity to own the entire content lifecycle, make a significant impact on our growth, and define the future of marketing at Hirematic.

What you will do

• Content Strategy & Execution : Own and execute the content strategy across all channels, including our website, blog, LinkedIn, and newsletters. You'll produce engaging, high-conversion content pieces such as articles, use cases, landing pages, LinkedIn posts, product tutorials, video explainers, and interviews.

• Lead Generation & Nurturing : Develop and optimize content and nurturing strategies to attract attention, generate awareness, build trust, and convert leads into customers. This includes creating assets like case studies, feature videos, how-to guides, webinars, and email sequences.

• Product-Led Content : Work closely with our product team to translate complex features into compelling stories, visuals, and product-led content.

• Social Media & Engagement : Develop and execute a robust LinkedIn strategy to grow reach, engagement, and leads.

• Sales Enablement : Collaborate with the sales team to develop essential content that supports the sales funnel, such as one-pagers and sales decks. 

• Performance Analysis : Analyze and iterate on content performance, focusing on key metrics like engagement, leads, and traffic.

• Industry Expertise : Stay updated with the latest tech and recruitment trends, transforming them into insightful, authoritative content that positions Hirematic as a thought leader.

• Freelancer Management : Manage external freelancers for specialized tasks like video editing or graphic design when needed.

**What you'll do:**
**The Segment Content Marketing and Campaigns Manager** has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Data Centers segment. This is a pivotol role that will work closely with commercial leaders of the segment, business units, sales and field marketing organizations to design and develop integrated marcom campaigns that help position Eaton as a thought leader and preferred partner on the most important power management challenges facing customers. This role will drive measurable and significant improvements to customer preference for Eaton and demand generation for strategic revenue-generating products (hardware, software and services) and will achieve these objectives by delivering tailored and engaging content to support customers, as well as Eaton sellers, at all stages in their buying journey. This role will leverage regional and local input in the development of the campaign strategy and work closely with field teams to drive campaign activation and optimization.
**Main Responsibilities:**
+ Differentiating Eaton with an integrated marketing strategy that build engagement and trust between Eaton and its customers in that segment across all relevant geographies.
+ Development of integrated marketing campaigns that drive demand generation for strategic revenue-generating offers (as defined by segment strategy teams) in the segment (hardware, software and services)
+ Developing the campaign content and audience engagement strategy, as well as GTM approach (working closely with all relevant commercial and CoE leaders)
+ Leading development of the segment message map and buyer journey maps (including definition of scenarios)
+ Orchestrating development and continuous data-informed optimization of integrated campaign journeys
+ Measurably contributing to the achievement of the segment growth plan by supporting buyers across each stage of their buying journey with highly relevant and useful content - accessible both through self-serve digital channels as well as the content used to support customer-to sales agent engagements
+ Defining campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics
+ Working closely with field marcom teams to constantly optimize campaigns based on all available engagement data.
+ Overseeing the identification of all required sales enablement materials for both direct and indirect sellers so they are able to effectively convert demand generated by campaigns.
+ Accountability: Campaigns this role develops must support and be aligned to Eaton's strategic growth objectives for the segment they are responsible for supporting (rigorous standard planning process will be followed to ensure buyer needs at the center)
+ Field marketing collaboration: Essential to closely involve field marketing in every stage of the process to ensure strong alignment and regional/local relevance of all integrated campaigns, field marketing experience a plus
+ Data-informed: Build and optimize campaigns using a data-informed approach at all times
+ Agile: The Segment Content Marketing leader will act as Product Owner of a Scrum team and as such will be responsible for ensuring an agile, customer-centric working methodology adhered to in how the team operates
**Qualifications:**
+ Minimum bachelor level degree from accredited institution
+ 10+ years of marketing communications experience
+ Industry experience from Data Centers
**Skills:**
+ Team Leadership experience
+ Knowledge of agile/scrum; integrated campaign development; storytelling; message map creation
+ Customer/market focus, change leader, business acumen
**This is a remote role with a global exposure and can be performed anywhere in EMEA.**
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Anzeige vom: 04.07.2025