0 Jobs für Marketing Director in Schweiz

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge.
**Job Description**
**At our heart we** are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, sexual orientation, race, color, ethnic or social origin, or disability.
Our team is growing and for this we need bright minds with creativity and flexibility - **what talent do you have?**
**About the Role**
Supports the GPD MCE head of GI Strategy & Marketing and the GI franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success via:
+ Embracing the MCE operating model and Engaging in co-creation, best practice sharing, and execution & tracking of franchise priorities across LOCs
+ Supporting cross-functional alignment and leveraging resources, skills, and capabilities in LOCs and Regional & Global functions (e.g., Medical, PVA, DD&T, Finance).
+ Driving bold growth for Entyvio-our #1 brand through FY25-by focusing on our winning agenda, sharpening our edge in a highly competitive market, and helping patients to live life at full volume.
More specifically, this role will pioneer and shape the future of NextGen Marketing for GI within MCE, bringing together content innovation, campaign operations (CampOps/Omni-Channel Engagement), invest-for-impact (I4I), and agency ways of working (AoR). Acting as a catalyst for transformation, the role will define and embed digital and business oriented best practices that can be scaled across brands and LOCs.
By connecting these pillars under the NextGen Marketing umbrella, this role will not only strengthen Entyvio's content and engagement strategy, but also set the standard for how GI/MCE approaches marketing in the future - accelerating innovation, operational excellence, and competitive differentiation.
Guide the MCE TA teams ( fit for purpose)  in executing their NextGen Marketing roadmap. To enable this, the role may form and lead a dedicated NextGen Marketing Working Team , bringing together MCE team members, DD&T, and selected LOC representatives
In parallel, the role will also be responsible for GI Knowledge management hub and internal communication and community activation-ensuring the IBD community is inspired, aligned, and equipped with the right information at the right time through the right channels
**How you will contribute**
_Portfolio & brand planning / strategy_
+ Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across priority GI brands (Gastrointestinal & Inflammation: ~O¥ 3250 Net Sales by FY29)
+ Hold knowledge about the related GI diseases, treatment approach, patient journey, competition, brand strategy and priorities
+ Champion Content Innovation and Knowledge Management, this role ensures that Entyvio's content is scalable, reusable, compliant, and impactful across LOCs-delivering a competitive edge, cost efficiencies, and the personalized engagements that power the execution of our strategy
_Content Strategy & Innovation_
+ Lead the content strategy for Entyvio, aligned with the brand roadmap and in close collaboration with DD&T, MCE GI team and LOCs.
+ Define how content is created, shared, reused, and delivered across MCE and LOCs - driving greater reuse, reducing duplication, and enabling more personalized and impactful HCP engagement.
+ Drive adoption of new and existing tools (e.g., Aprimo, Shaman), embedding them into ways of working across MCE GI and LOCs.
+ Guide the MCE TA teams (fit for purpose) in executing their NextGen Marketing roadmap. To enable this, the role may form and lead a dedicated NextGen Marketing Working Team , bringing together MCE team members, DD&T, and selected LOC representatives
_Content Lifecycle Excellence_
+ Refine key message and claims ecosystems; maintain Entyvio's Differentiator Table as the single source of truth.
+ Ensure alignment of global claims libraries with brand strategy while enabling localized flexibility.
+ Pilot and scale modular content solutions to improve reusability and speed to market.
+ Simplify MLR processes, shaping tools like pre-checker to enhance accuracy and reduce rework.
+ Leverage AI and data-driven insights to automate and personalize content production.
_Campaign Operations / Omnichannel Excellence (CampOps/OCE)_
+ Shape how omnichannel campaigns are planned, executed, and measured to ensure consistency, agility, and customer-centricity.
+ Work closely with our OCE lead and the whole MCE GI team to Inform and enable our OCE approach, ensuring that content innovation fuels personalized campaign and customer journeys.
_Invest-for-Impact (I4I)_
+ Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement.
_Agency Ways of Working (AoR)_
+ Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables.
_Knowledge Management Hub (KMH)_
+ Define and prioritize KMH GI categories and content aligned with brand strategy and claims.
+ Review and approve LOC submissions; drive adoption and engagement across TA and LOC network.
+ Ensure effective governance through operational working groups and quarterly TA calls.
_Internal Communication & Community Engagement_
+ Ignite the IBD community through clear, timely, and engaging internal communications
+ Ensure LOCs and stakeholders have the right information at the right time via the right channels, empowering them to act with clarity and alignment.
_Change management and ways of working_
+ Lead or contribute to co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model-ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM.
+ Activate and embed the "GPD Way" of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively.
+ Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub and reusable content frameworks
**Skills**
+ This role blends technological expertise, marketing acumen, a data-driven mindset, and change management skills-with a strong emphasis on understanding LOC needs and operations, while championing new ways of working.
+ The ideal candidate thrives in operational test-and-learn environments, demonstrates strong problem-solving skills, and excels at cross-functional collaboration and influence. A solid understanding of Takeda's ways of working-with co-creation as a foundation-is essential. Knowledge of IBD and Entyvio would be an advantage.
+ While much of the work will initially focus on introducing and rolling out new solutions and tools, ongoing maintenance, evolution, and alignment with LOC market needs will be equally critical.
+ A critical skill for this role is the ability to embed technology-forward and AI-enabled approaches-leveraging agentic AI tools, automated content workflows, and advanced analytics to enhance decision-making, streamline operations, and personalize customer engagement.
+ Knowledge of the EUCAN/GEM healthcare landscape, including how to successfully commercialize assets, and evolving trends & regulations
+ Experience in TA-aligned franchise teams
+ Prior commercial launch experience at the LOC / region / global level
+ Familiarity with the formulation of brand and franchise strategies and an understanding of how these translate into operational priorities
+ Experience generating marketing content for LCM activities (e.g., population expansion, pediatric launch)
+ Strong ability to connect across the GPD organization through listening, collaborating, and inspiring trust-based partnership with MCE
+ Demonstrated passion, drive for results, and determination to make a positive impact for patients, GPD, and Takeda globally.
+ Skilled in navigating decision-making processes in a complex organization
+ Ability to analyze and synthesize business and financial performance
**Empowering our people to shine**
At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.
**Diversity, Equality, and Inclusion**
Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
If you are interested in this opportunity, we look forward to receiving your application via our online tool!
Learn more at takedajobs.com
**Locations**
Zurich, SwitzerlandDubai, UAE, FRA - France - Paris, IRL - Dublin - Baggot Street, London, Great Britain, Madrid, Spain
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge.
**Job Description**
**At our heart we** are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, sexual orientation, race, color, ethnic or social origin, or disability.
Our team is growing and for this we need bright minds with creativity and flexibility - **what talent do you have?**
**About the Role**
The Senior Director, GPD Strategy and Marketing Lead, Dermatology offers a unique opportunity to shape Takeda's first commercial footprint in Dermatology. You will tailor the global brand strategy across the GPD region and co-create with LOC team members lead pre launch non-promotional and post-launch promotional initiatives.
This role is especially critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market. You will report to the Head of GPD Strategy & Marketing Dermatology part of the MCE team (Marketing & Commercial Excellence).
The GPD Strategy and Marketing Lead, Dermatology, supports the GPD MCE Head of Dermatology Strategy & Marketing and the Dermatology franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success via:
+ Leading the development and execution of the MCE tactical plan, including leveraging global strategy and resourcing tailored to the EUCAN & GEM reality, such as patient profiling & segmentation, brand campaign, messaging, etc.
+ Providing strategic guidance and oversight for local brand planning processes, ensuring alignment with global strategy and supporting effective execution at the LOC level.
+ Providing expert strategic consultation and support during local launch activation workshops, sharing insights, best practices, and actionable recommendations. o Establishing and maintaining a strategic insights roadmap, ensuring insights are systematically gathered, shared, and translated into actionable strategies to drive continuous improvement
**How you will contribute**
+ Strategic Brand & Tactical MCE Plan: Lead the development and execution of the MCE tactical plan, incl leveraging global strategy & resourcing tailoring to the EUCAN & GEM reality eg patient profiling & segmentation, brand campaign, messaging, etc
+ Local Brand Plan Guidance & Process: Provide strategic guidance and oversight for local brand planning processes, ensuring alignment with global strategy and supporting effective execution at the LOC level.
+ LOC launch support: Provide expert strategic consultation and support during local launch activation workshops, sharing insights, best practices, and actionable recommendations.
+ Share & Act on Insights, Strategic Insights Roadmap: Establish and maintain a strategic insights roadmap, ensuring insights are systematically gathered, shared, and translated into actionable strategies to drive continuous improvement.
_Strategic Brand & Tactical Planning_
+ Leading the MCE launch plans aligned to the global strategy and tailored to the regions across Europe, Canada and Emerging Markets to provide the brand strategy and enable LOC franchise success via:
+ Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across psoriasis brands.
+ Establish and execute a strategic insights roadmap in collaboration with the Insights Lead MCE.
+ Tailor and implement global brand strategies for EUCAN & GEM, ensuring local relevance and strategic alignment.
+ Guide and review local brand planning processes, supporting co-creation, adaptation, and execution of brand and marketing content.
+ Identifying and aligning on franchise priorities across LOCs/Regions and leading co-creation, best practice sharing, and execution of marketing efforts across GPD
+ Leading cross-functional alignment and leveraging resources, skills, and capabilities in LOCs and Regional & Global functions (e.g., GPLS, Medical, PVA, DD&T, Finance)
_Insights, Patient Profiling & Community Engagement_
+ Drive patient profiling initiatives to better understand target populations and inform tailored engagement strategies.
+ Gather, consolidate, and act on insights from LOCs, external stakeholders, and market research to shape strategy and tactical plans.
+ Ignite the psoriasis community through clear, timely, and engaging internal communications, ensuring stakeholders have the right information at the right time.
_Launch Activation & Cross-Functional Support_
+ Provide strategic consultation and support at local launch activation workshops, sharing best practices and recommendations based on patient, therapeutic area, and customer insights.
+ Guide LOCs in launch preparation, enabling a seamless mix of digital and traditional marketing material adaptation.
+ Foster cross-functional collaboration and agile execution by leveraging knowledge hubs, reusable content frameworks, and structured business review feedback.
+ Support information & best practice sharing across LOCs by
+ Consolidating, organizing, and synthesizing information & best practices shared by LOCs
+ Supporting the creation and execution of tactical international marketing programs, e.g., by proactively seeking cross-functional and cross-LOC inputs
+ Preparing with the head monthly cross-functional community calls within GPD - agenda, alignment, chairing, reporting, governance
+ Supporting structured business review feedback
_Brand planning and executional excellence_
+ Develop and maintain deep understanding of current and future market trends, key success factors, and competitive dynamics across psoriasis brands
+ Develop and establish GPD perspectives on psoriasis, treatment approach, patient journey, competition, brand strategy and priorities
+ Strategic insights road map and execution with Insights lead MCE
_Lead across GPD Regions and LOCs, as part of the Zasocitinib Strategy & Marketing team, on priority Zasocitinib franchise strategies and execution_
+ Collaborating and problem-solving with global, regions and LOCs to achieve targets and maximize brand performance
+ Co-creating & adapting brand plans and marketing content, through close collaboration with LOCs and cross-functional partners
+ Further developing and refining the GTM plan based on first launch learnings and recent market events; develop plan update communications for LOCs, Regional leadership & Regional Bus Ops
+ Supporting the co-creation of region-specific priorities, key initiatives, and KPIs and supporting cross-functional execution
_Insights-for-Impact (I4I)_
+ Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement. 
_Agency Ways of Working (AoR)  _
+ Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables. 
_Alignment and Process Optimization:_
+ Scaling content from LOCs, Global, cross functional and the US
+ Coordinate between cross-functional teams (e.g., Medical, PVA, and Compliance) to streamline and formalize communication and approval processes (e.g., MLR reviews).
+ Ensure consistent branding, messaging, and governance frameworks are adhered to across all knowledge and communication platforms.
_Internal Communication & Community Engagement_
+ Ignite the psoriasis community through clear, timely, and engaging internal communications
+ Ensure LOCs and stakeholders have the right information at the right time via the right channels, empowering them to act with clarity and alignment.
_Change management and ways of working_
+ Lead or contribute to co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model-ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM.
+ Activate and embed the "GPD Way" of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively.
+ Scaling content from GPLS, Cross functional team, US and LOCs integrating insights from external stakeholders
_Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub, reusable content frameworks, and diagnostics excellence to accelerate launch readiness and drive patient-centric innovation._
**Skills**
_Therapeutic & Market Expertise_
+ Proven commercial experience in dermatology (psoriasis preferred), with a strong understanding of the therapeutic area, key stakeholders, and market dynamics.
+ Strong knowledge of global healthcare markets (Europe, Canada, Asia, South America, Australia) with demonstrated ability to commercialize assets and adapt strategies to diverse local market needs.
+ Demonstrated ability to build and maintain trusted, compliant partnerships with external stakeholders, leveraging a 360° view of the customer to identify needs, challenge assumptions, and deliver innovative solutions.
_Launch & Commercial Excellence_
+ Proven launch experience at LOC, regional, and global level, ideally in Dermatology.
+ Familiar with brand and franchise strategies, lifecycle management (e.g., population expansion, pediatric launches), and aligning commercial strategies with business and financial performance goals.
+ Skilled at analyzing and synthesizing business data to generate insights and actionable strategies.
_Digital & Technological Expertise_
+ Ability to embed technology-forward and AI-enabled approaches (agentic AI tools, automated workflows, advanced analytics) to enhance decision-making, streamline operations, and personalize engagement.
+ Strong background in digital biopharma transformation, integrating digital and traditional pathways into operational priorities.
_Leadership & Collaboration_
+ Thrives in test-and-learn environments; demonstrates growth mindset, learning agility, and problem-solving skills.
+ Experienced in navigating complex matrix organizations, building trust-based partnerships across LOCs, regions, MCE, and Global teams.
+ Skilled in aligning diverse stakeholders and ensuring cross-functional collaboration with Medical, Compliance, and Commercial teams.
_Communication & Change Leadership_
+ Exceptional ability to craft and deliver clear, impactful communication tailored to diverse audiences.
+ Demonstrated capability in change management, driving adoption of new ways of working and maintaining alignment with evolving LOC market needs.
+ Passionate, results-driven leader with a high sense of urgency to deliver better outcomes for patients and create global impact.
**Empowering our people to shine**
At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.
**Diversity, Equality, and Inclusion**
Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
If you are interested in this opportunity, we look forward to receiving your application via our online tool!
Learn more at takedajobs.com
**Locations**
Zurich, SwitzerlandDubai, UAE, FRA - France - Paris, IRL - Dublin - Baggot Street, London, Great Britain, Madrid, Spain
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
**The Position**
At Roche, our mission is to advance science to help people live longer, healthier lives. Our **Global Pharma Strategy (GPS)** team is at the heart of this mission, shaping the future of healthcare by guiding the strategic direction of our innovative product portfolio. As a member of this team, you'll be at the forefront of turning scientific breakthroughs into impactful healthcare solutions for patients worldwide. We're looking for a dynamic and visionary professional who is passionate about making a real difference.
We're currently seeking a **Commercialisation Marketing Leader (CML)** to join our team. In this role, you will be responsible for the executable marketing strategies within our integrated product or disease area (DA) plans. You will work closely with a cross-functional team and the Commercialisation Strategy Leader to drive our marketing efforts.
**The Opportunity**
+ Lead the marketing strategy at either the individual asset or DA level, including the co-positioning of products, launch readiness of new medicines or line extensions, and market strategies for existing assets.
+ Ensure brand consistency across all customer touchpoints globally and locally, championing content excellence and a "core and common" approach to materials.
+ Leverage digital platforms, data analytics, and AI to develop omnichannel marketing strategies that are integrated, consistent, and tailored to diverse customer needs.
+ Design and execute customer-centric strategies that prioritize personalized and insight-driven customer journeys across global markets.
+ Sponsor, lead, or deliver key work packages identified by the Commercialisation Lead Team (CLT), such as pre-SREP work, commercial input into DACS, launch readiness, and competitive scenario planning.
+ May serve as a core member of the Commercialisation Lead Team or a key member of the marketing community, coordinating DA-level marketing efforts.
**Who You Are**
+ You have 4-8 years of experience in global and/or affiliate Pharma Marketing with a proven track record of translating strategies into actionable execution and delivering measurable results. Experience in Malignant Haematology is particularly valued.
+ You have a proven track record of delivering across all product lifecycle stages (pre/peri launch, value maximization, and sunsetting), including creating integrated, data-driven strategies that enhance customer engagement.
+ You possess exceptional interpersonal and partnering skills, with a proven ability to lead through influence within cross-functional, virtual, and matrixed environments.
+ You have a demonstrated ability to solve complex, unprecedented challenges, using data-driven insights to make high-impact decisions.
+ You have outstanding communication and presentation skills, with the ability to clearly articulate both strategic vision and tactical execution to cross-functional teams and leadership.
Ready for the next step? We look forward to hearing from you. Apply now to discover this exciting opportunity!
**Who we are**
A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let's build a healthier future, together.
**Roche is an Equal Opportunity Employer.**

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge.
**Job Description**
**At our heart we** are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, sexual orientation, race, color, ethnic or social origin, or disability.
Our team is growing and for this we need bright minds with creativity and flexibility - **what talent do you have?**
**About the Role**
The Senior Director, GPD Strategy and Marketing Lead, Dermatology leading on External engagement, offers a unique opportunity to shape Takeda's first commercial footprint in Dermatology through engagements on national congresses, regional conferences and leading commercial Advisory Boards, and peer-to-peer (P2P) engagements.
You will lead pre launch non-promotional and post-launch promotional initiatives by developing and executing strategic marketing plans for educational programming and conference participation. This role is especially critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market.
You will report to the Head of GPD Strategy & Marketing Dermatology part of the MCE team (Marketing & Commercial Excellence). The MCE Team enables patient-focused marketing and agile commercial execution by co-creating and amplifying content, capabilities, and insights across GPD.
The GPD Strategy and Marketing Lead, Dermatology, supports to further develop and refine the brand strategy and enable LOC franchise success via External engagement:
+ Thought Leader Engagement: Engage with national and regional dermatology Key Opinion Leaders (KOLs) and Experts in Psoriasis through congresses, conferences, and digital platforms to foster advocacy and co-create educational initiatives
+ Insight Generation: Systematically collect, analyze and share insights on treatment trends, unmet needs, and brand perceptions from HCPs, KOLs, and patient communities to incorporate into strategic planning and tactical execution incl facilitating commercial advisory boards.
+ Customer engagement strategy : Champion Communication strategy and creation, execution, and communication of congresses, conferences, advisory boards, and peer-to-peer (P2P) engagements for the dermatology brand
+ Cross-functional Collaboration: Collaborate with Medical Affairs, cross-functional teams, and Patient Advocacy & Services to ensure compliant, ethical, and impactful KOL interactions and drive optimal patient experience
**How you will contribute**
_External HCP Engagement_
+ Proactively identify, map, and build relationships with national and regional dermatology Key Opinion Leaders (KOLs) and Dermatologists treating patients with psoriasis
+ Able to communicate on a high quality exchange and challenge existing assumptions with strong influencing skills
+ Engage KOLs through congresses, conferences, advisory boards, and digital platforms, ensuring scientific exchange and alignment with brand objectives.
+ Facilitate two-way dialogue to capture expert perspectives, foster advocacy, and co-create educational initiatives.
+ Collaborate with Medical Affairs and cross-functional teams to ensure compliant, ethical, and impactful KOL interactions.
_Gather, share and act on Insights_
+ Systematically collect and analyze insights on treatment trends, evolving unmet needs, and brand perceptions from HCPs, KOLs, and patient communities.
+ Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across priority GI brands
+ Hold knowledge about the related psoriasis diseases, treatment approach, patient journey, competition, brand strategy and priorities
+ Use structured insight-gathering tools (e.g., surveys, interviews, digital listening) to inform strategic planning and tactical execution.
+ Conducting and facilitating commercial adboards & consultation programs
+ Translate insights into actionable recommendations for brand positioning, messaging, and future launch activities.
+ Share synthesized insights with LOCs and global teams to drive data-driven decision-making and continuous improvement.
_Brand Strategy Execution_
+ Localize and implement global brand strategies, ensuring relevance and resonance within the region.
+ Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across psoriasis brands, with a focus on digital-driven strategies and execution.
+ Support the execution of peer-to-peer (P2P) programming, including speaker programs, educational events, and digital learning modules.
+ Monitor and measure the effectiveness of brand initiatives, adapting tactics to maximize impact and engagement.
+ Partner with LOCs and cross-functional teams to ensure consistent, high-quality delivery of brand messages across all channels.
_External Stakeholder Engagement Strategy & Execution (Pre-launch Non-promotional and Post-launch Promotional, Omnichannel)_
+ Design and execute a comprehensive external customer engagement strategy, leveraging both non-promotional (pre-launch) and promotional (post-launch) approaches
+ Develop omnichannel engagement plans that integrate digital, face-to-face, and hybrid touchpoints, tailored to HCP and patient needs.
+ Ensure compliant consent management and ethical standards in all customer interactions.
+ Lead the rollout of innovative digital campaigns, adapting global content for local relevance and optimizing customer journeys.
+ Continuously evaluate engagement effectiveness, using analytics and feedback to refine strategies and enhance customer experience.
+ Support global and regional cross-functional teams in driving GTM digital programs, enhancing LOC readiness, and aligning future launches with digital innovations in commercial excellence.
+ Foster expert-level omni-channel maturity across LOCs to execute customer-first digital commercial strategies.
+ Collaborate with cross-functional partners in Patient Advocacy & Services & digital health to define, design, and implement plan to ensure clear communication and utilization of services to drive optimal patient experience
_Internal Communication & Community Engagement_
+ Ignite the psoriasis community through clear, timely, and engaging internal communications
+ Ensure LOCs and stakeholders have the right information at the right time via the right channels, empowering them to act with clarity and alignment.
_Insights-for-Impact (I4I)_
+ Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement. 
_Agency Ways of Working (AoR)_
+ Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables. 
_Content Creation for Effective Communication_
+ Create visually compelling strategic and concise narrative incorporating global narrative and external stakeholder insights and input, slides, and materials to ensure effective story telling
+ Develop and execute communication strategies to drive engagement and education on disease area and brand
+ Scaling content from GPLS, Cross functional team, US and LOCs integrating insights from external stakeholders
_Alignment and Process Optimization_
+ Scaling content from LOCs, Global, cross functional and the US
+ Coordinate between cross-functional teams (e.g., Medical, PVA, and Compliance) to streamline and formalize communication and approval processes (e.g., MLR reviews).
+ Ensure consistent branding, messaging, and governance frameworks are adhered to across all knowledge and communication platforms.
_Change management and ways of working_
+ Lead or contribute to co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model-ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM.
+ Activate and embed the "GPD Way" of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively.
+ Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub, reusable content frameworks, and diagnostics excellence to accelerate launch readiness and drive patient-centric innovation.
**Skills**
_Therapeutic & Market Expertise_
+ Commercial Experience in dermatology (psoriasis preferred) required with existing ; with ensure deep understanding of the therapeutic area, stakeholder and its market dynamics.
+ Strong understanding of global healthcare markets (Europe, Canada, Asia, South America, Australia) and proven ability to commercialize assets and adapt strategies to local market dynamics.
+ Able to communicate on a high quality scientific exchange and challenge existing assumptions with strong influencing skills
+ Experience of patient engagement & services in psoriasis is an asset to ensure optimal patient experience - strong collaboration with Patient service Lead, Digital health and Patient Advocacy teams required
_Gathering Insights - Gather insights on therapeutic area, treatment pathways etc_
+ Ability to build customer networks, apply a 360° view of the customer,
+ Able to interpret information, data and customer insights and share these in a systematic way with the right internal stakeholder and acting on these shaping our strategy and tactical plans
_Launch & Commercial Excellence_
+ Proven launch experience at LOC, regional, and global level, ideally in Dermatology.
+ Familiar with brand and franchise strategies, lifecycle management (e.g., population expansion, pediatric launches), and aligning commercial strategies with business and financial performance goals.
+ Skilled at analyzing and synthesizing business data to generate insights and actionable strategies.
_Digital & Technological Expertise_
+ Ability to embed technology-forward and AI-enabled approaches (agentic AI tools, automated workflows, advanced analytics) to enhance decision-making, streamline operations, and personalize engagement.
+ Strong background in digital biopharma transformation, integrating digital and traditional pathways into operational priorities.
_Leadership & Collaboration_
+ Thrives in test-and-learn environments; demonstrates growth mindset, learning agility, and problem-solving skills.
+ Experienced in navigating complex matrix organizations, building trust-based partnerships across LOCs, regions, MCE, and Global teams.
+ Skilled in aligning diverse stakeholders and ensuring cross-functional collaboration with Medical, Compliance, and Commercial teams.
_Communication & Change Leadership_
+ Exceptional ability to craft and deliver clear, impactful communication tailored to diverse audiences.
+ Demonstrated capability in change management, driving adoption of new ways of working and maintaining alignment with evolving LOC market needs.
+ Passionate, results-driven leader with a high sense of urgency to deliver better outcomes for patients and create global impact
**Empowering our people to shine**
At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.
**Diversity, Equality, and Inclusion**
Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
If you are interested in this opportunity, we look forward to receiving your application via our online tool!
Learn more at takedajobs.com
**Locations**
Zurich, SwitzerlandDubai, UAE, FRA - France - Paris, IRL - Dublin - Baggot Street, London, Great Britain, Madrid, Spain
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge.
**Job Description**
**At our heart we** are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, sexual orientation, race, color, ethnic or social origin, or disability.
Our team is growing and for this we need bright minds with creativity and flexibility - **what talent do you have?**
**About the Role**
The Director, GPD Strategy and Marketing Lead, Dermatology leading offers a unique opportunity to shape Takeda's first commercial footprint in Dermatology. You will build the strategic Knowledge exchange & internal Communication and foster an inclusive collaboration & seamless knowledge transfer across the organization with global, regional and LOC cross functional teams.
This role is especially critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market. You will report to the Head of GPD Strategy & Marketing Dermatology part of the MCE team (Marketing & Commercial Excellence).
The GPD Strategy and Marketing Lead, Dermatology, supports the GPD MCE Head of Dermatology Strategy & Marketing and the Dermatology franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success via
+ Lead the strategic vision, creation, ongoing enhancement, and utilization of a best-in-class knowledge and communication system, supporting the Launch Pad and Knowledge Hub as a central curator to provide valuable, accurate, and accessible resources across MCE, matrix functions and LOCs.
+ Develop effective communication channels and tools to ensure the right information reaches the right audience, tailored to different stakeholders and operational needs.
**How you will contribute**
_Stakeholder Communication_
+ Build ways of working ensuring insights transfer between LOCs, region, MCE & Global.
+ Develop strong presentations supported by digital tools for senior leadership presentations.
+ Lead collaboration meetings such as collaboration council, Co-creation leader meetings, MCE meeting, etc.
+ Build effective channels to ensure the right information reaches the right audience (e.g., Core Commercial teams, LOCs, and other functions) at the right time.
+ Adapt key knowledge and insights into meeting materials, newsletters, and other communication tools to support decision-making.
+ Act as the key communication liaison between LOCs, corporate functions, MCE, and global commercial teams.
+ Ensure effective meeting coordination and stakeholder alignment by designing and tailoring communications (e.g., newsletters, meeting materials, slides).
_Launch Dashboard Workstream_
+ Lead the Launch Dashboard workstream, ensuring it captures and informs key launch metrics and aligns with business priorities.
+ Oversee the ongoing development of the Launch Dashboard, communicating critical launch metrics between global, regional, and LOC stakeholders.
+ Ensure alignment with critical business goals by tracking and interpreting launch effectiveness.
_Knowledge System Curation_
+ Spend approximately 50% of the role managing Launch Pad and Knowledge Hub, ensuring best practices, resource accessibility, and ease of use for all LOCs and functions.
+ Coordinate with GPD, MCE, and LOC stakeholders to ensure content remains accurate, relevant, and impactful for business needs.
+ Oversee content and functionality of knowledge systems (e.g., Launch Pad, Knowledge Hub), ensuring access to relevant and actionable information.
+ Curate and maintain a comprehensive content library of global resources to meet commercial and marketing decision-making needs.
+ Partner with Zasocitinib cross-functional teams to acquire high-quality, relevant resources to enhance the knowledge system's value.
+ Define and prioritize KMH GI categories and content aligned with brand strategy and claims. 
+ Review and approve LOC submissions; drive adoption and engagement across TA and LOC network. 
+ Ensure effective governance through operational working groups and quarterly TA calls. 
_Insights-for-Impact (I4I)_
+ Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement. 
_Agency Ways of Working (AoR)_
+ Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables. 
_Content Creation for Effective Communication_
+ Create visually compelling and concise newsletters, slides, and materials to improve knowledge sharing and ensure clarity.
+ Develop and execute communication strategies to drive engagement with knowledge systems and tools.
+ Create concise and visually engaging communication materials, including newsletters, presentations, and updates, to drive knowledge system usage.
_Alignment and Process Optimization_
+ Scaling content from LOCs, Global, cross functional and the US
+ Coordinate between cross-functional teams (e.g., Medical, PVA, and Compliance) to streamline and formalize communication and approval processes (e.g., MLR reviews).
+ Ensure consistent branding, messaging, and governance frameworks are adhered to across all knowledge and communication platforms.
**Skills**
+ Global & Regional Expertise: Deep knowledge of healthcare landscapes across Europe, Canada, Asia, South America, and Australia; proven success in commercializing assets and integrating digital and traditional pathways into operational priorities.
+ Launch Excellence: Strong track record in launches at LOC, regional, and global levels-ideally in Dermatology or immunology
+ Digital Transformation: Skilled at embedding technology-forward, AI-enabled approaches (e.g., agentic AI tools, automated content workflows, advanced analytics) to streamline operations, enhance decision-making, and personalize customer engagement.
+ Strategic & Commercial Acumen: Experienced in brand and franchise strategy formulation, LCM activities (e.g., population expansion, pediatric launches), and aligning digital health initiatives with business and financial performance goals.
+ Cross-Functional Collaboration: Adept at aligning diverse stakeholders across LOCs, regions, MCE, and Global-building trust-based partnerships and ensuring seamless collaboration with Medical, Compliance, and other functions.
+ Communication & Influence: Exceptional communicator with proven ability to craft clear, engaging materials (slides, newsletters, updates) and facilitate effective information flow across global, regional, and local settings.
+ Problem-Solving & Agility: Thrives in test-and-learn environments; demonstrates growth mindset, learning agility, urgency, and determination to deliver patient impact.
+ Technical Proficiency: Familiar with tools for knowledge management and data curation
_Leadership & Mindset_
+ Operates with a co-creation mindset, aligned with Takeda's ways of working.
+ Passionate about digital biopharma transformation and driving patient outcomes.
+ Able to balance introducing new solutions with the ongoing maintenance and evolution required to keep pace with market needs.
+ Skilled in navigating decision-making within complex matrix organizations
+ This role blends technological expertise, marketing acumen, a data-driven mindset, and change management skills-with a strong emphasis on understanding LOC needs and operations, while championing new ways of working.
**Empowering our people to shine**
At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.
**Diversity, Equality, and Inclusion**
Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.
If you are interested in this opportunity, we look forward to receiving your application via our online tool!
Learn more at takedajobs.com
**Locations**
Zurich, SwitzerlandDubai, UAE, FRA - France - Paris, IRL - Dublin - Baggot Street, London, Great Britain, Madrid, Spain
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time

À propos de CremoRejoignez-nous et donnez du sens et du goût à votre carrière !Chez Cremo, nous sommes experts en produits laitiers en Suisse et nous nous engageons pour une alimentation de qualité, saine et savoureuse. Nous rejoindre, c'est exercer un métier qui a du sens, dans une entreprise à taille humaine, où chacun contribue avec fierté à une alimentation meilleure.Brand Communication & Event Manager (80-100%)Rejoignez-nous et donnez du sens et du goût à votre carrière !Chez Cremo, nous sommes experts en produits laitiers en Suisse et nous nous engageons pour une alimentation de qualité, saine et savoureuse. Nous rejoindre, c'est exercer un métier qui a du sens, dans une entreprise à taille humaine, où chacun contribue avec fierté à une alimentation meilleure.Rejoignez notre équipe Marketing & Innovation pour renforcer notre stratégie de marques et soutenir la transformation de l'entreprise - là où chaque idée devient une expérience inoubliable !Brand Communication & Event Manager (80-100%)CE QUE VOUS FEREZ :- Sponsoring & Events : responsable du sponsoring des marques (incl. choix et activation de partenariats de sponsoring) ainsi que de la planification et la mise en uvre d'événements liés aux marques et promotions- Gestion des médias : développement et mise en uvre de plans médias intégrés (en ligne et hors ligne) basés sur les stratégies marketing des responsables de marque, en collaboration avec des agences médias et des fournisseurs- Social Media : gérer et contrôler la présence de marques sur les réseaux sociaux (Meta, Instagram, TikTok, etc.), y compris la coordination des agences chargées du suivi et la planification du calendrier éditorial- Points de contact numériques de la marque : gérer et développer les canaux numériques spécifiques à la marque (sites web, microsites, pages d'accueil) en coordination avec des prestataires de services web externes- Relations publiques pour les marques : concevoir et mettre en uvre les plans et les activités de relations publiques pour les marques, y compris les relations avec les médias, les relations avec les influenceurs et le storytellingCE QUE VOUS APPORTEZ :- Bachelor ou Master en communication, marketing ou formation équivalente- Au minimum 5 ans d'expérience dans le domaine de la communication de marques ou communication intégrée, idéalement dans l'industrie agroalimentaire (FMCG)- De langue maternelle française ou allemande avec de très bonnes connaissances de l'autre langue (min. B2)- Expérience dans la collaboration avec les agences de communication et de relations publiques- Très bonnes connaissances dans la planification et évaluation de campagnes médias (TV, digital, journaux)- Expérience dans l'organisation d'events et le sponsoringCE QUE NOUS VOUS OFFRONS :- Un environnement évolutif et un cadre de travail agréable- Possibilité de formation et de développement interne- Divers rabais chez plus de 150 partenaires via la plateforme Swibeco- Des prestations sociales avantageuses (assurances complémentaires maladie et accident, complément aux allocations familiales)4 RAISONS DE REJOINDRE CREMO :- Vous participerez activement à la transformation de Cremo- Vous contribuerez à des projets au cur d'une entreprise agroalimentaire suisse historique- Vous aurez un impact direct sur la performance de l'entreprise pour atteindre nos objectifs ambitieux- Vous vous engagerez dans une activité durable et responsableNous nous réjouissons de recevoir votre candidature !jpid47827fea jpit0939a jpiy25a jid47827feafr jit0939afr

À propos de Cremo Rejoignez-nous et donnez du sens et du goût à votre carrière !

Chez Cremo, nous sommes experts en produits laitiers en Suisse et nous nous engageons pour une alimentation de qualité, saine et savoureuse. Nous rejoindre, c'est exercer un métier qui a du sens, dans une entreprise à taille humaine, où chacun contribue avec fierté à une alimentation meilleure.

Brand Communication & Event Manager (80-100%)

Rejoignez-nous et donnez du sens et du goût à votre carrière !

Chez Cremo, nous sommes experts en produits laitiers en Suisse et nous nous engageons pour une alimentation de qualité, saine et savoureuse. Nous rejoindre, c'est exercer un métier qui a du sens, dans une entreprise à taille humaine, où chacun contribue avec fierté à une alimentation meilleure.

Rejoignez notre équipe Marketing & Innovation pour renforcer notre stratégie de marques et soutenir la transformation de l'entreprise - là où chaque idée devient une expérience inoubliable !

Brand Communication & Event Manager (80-100%)

CE QUE VOUS FEREZ :

• Sponsoring & Events : responsable du sponsoring des marques (incl. choix et activation de partenariats de sponsoring) ainsi que de la planification et la mise en uvre d'événements liés aux marques et promotions
• Gestion des médias : développement et mise en uvre de plans médias intégrés (en ligne et hors ligne) basés sur les stratégies marketing des responsables de marque, en collaboration avec des agences médias et des fournisseurs
• Social Media : gérer et contrôler la présence de marques sur les réseaux sociaux (Meta, Instagram, TikTok, etc.), y compris la coordination des agences chargées du suivi et la planification du calendrier éditorial
• Points de contact numériques de la marque : gérer et développer les canaux numériques spécifiques à la marque (sites web, microsites, pages d'accueil) en coordination avec des prestataires de services web externes
• Relations publiques pour les marques : concevoir et mettre en uvre les plans et les activités de relations publiques pour les marques, y compris les relations avec les médias, les relations avec les influenceurs et le storytelling

CE QUE VOUS APPORTEZ :

• Bachelor ou Master en communication, marketing ou formation équivalente
• Au minimum 5 ans d'expérience dans le domaine de la communication de marques ou communication intégrée, idéalement dans l'industrie agroalimentaire (FMCG)
• De langue maternelle française ou allemande avec de très bonnes connaissances de l'autre langue (min. B2)
• Expérience dans la collaboration avec les agences de communication et de relations publiques
• Très bonnes connaissances dans la planification et évaluation de campagnes médias (TV, digital, journaux)
• Expérience dans l'organisation d'events et le sponsoring

CE QUE NOUS VOUS OFFRONS :

• Un environnement évolutif et un cadre de travail agréable
• Possibilité de formation et de développement interne
• Divers rabais chez plus de 150 partenaires via la plateforme Swibeco
• Des prestations sociales avantageuses (assurances complémentaires maladie et accident, complément aux allocations familiales)

4 RAISONS DE REJOINDRE CREMO :

• Vous participerez activement à la transformation de Cremo
• Vous contribuerez à des projets au c ur d'une entreprise agroalimentaire suisse historique
• Vous aurez un impact direct sur la performance de l'entreprise pour atteindre nos objectifs ambitieux
• Vous vous engagerez dans une activité durable et responsable

Nous nous réjouissons de recevoir votre candidature !

jpid47827fea jpit0939a jpiy25a jid47827feafr jit0939afr

Adecco

 International Marketing Lead

 Location: Zug Area| ¼ 80?100% |   Home office up to 2 days | ️ Approx. 10% 

⏳ Start: ? latest  

We are looking for an experienced Global Marketing Lead to strengthen the area of Cardiometabolic Diagnostics . In this role, you will design and implement international marketing strategies around a key biomarker used to identify patients at higher cardiovascular risk.

You will work in close collaboration with global teams and a major pharmaceutical partner, helping to increase market adoption and visibility of innovative diagnostic solutions.

Responsibilities

• Develop and implement global marketing campaigns (including content, education, webinars, congress strategies)
• Conduct market analysis and create messaging frameworks and guidelines for international stakeholders
• Support commercialization and market entry in close cooperation with regional teams and pharma partners
• Position the biomarker as a standard tool for cardiovascular risk detection in secondary prevention settings
• Educational Materials & Training: Develop training concepts and toolkits to support regional affiliates and sales teams in positioning the biomarker in cardiometabolic care. 
• Congress & Event Management: Plan and coordinate scientific symposia, booth activities, and speaking opportunities to increase visibility in the global cardiovascular and diagnostic community.

Profile

• University degree in Life Sciences, Marketing, or a related field
  
• At least 5 years of experience in international marketing, preferably in healthcare or diagnostics (cardiometabolic background is a plus)
• Solid understanding of pharma collaborations and diagnostic commercialization
• Strong leadership, communication, and stakeholder management skills
• Passion for patient-centered solutions and the ability to translate complex scientific topics into clear messages
• Fluency in English (written & spoken)

Benefits

• A dynamic, international working environment with high impact projects

• Collaboration in a motivated project team (10?15 members)

• Flexible working model with up to 40% home office

Contact information

In case of any questions on this vacancy (ref.: JN - ), please contact Marcel Nürnberg at .

About Us

Adecco is the market leader for staffing solutions in Switzerland and worldwide. Every day, our teams in our 50 locations throughout Switzerland ensure the best match between candidates and clients in various professional fields and industries. Adecco Switzerland is part of the Adecco Group, the world's leading talent advisory and solutions company. We believe in making the future work for everyone, and every day enable more than 3.5 million careers. We skill, develop, and hire talent in 60 countries, enabling organisations to embrace the future of work.

TEMP
Life Sciences

Branche: Anderes

Funktion: Anderes