35 Jobs für Marketing Manager in Schweiz
Global Digital Marketing Manager

Vor 15 Tagen gepostet
Job angesehen
Arbeitsbeschreibung
Join Ormco as a **Global Digital Marketing Manager** . In this role, you will spearhead the development and execution of our global digital marketing strategy, ensuring cohesive and impactful campaigns across all channels. You will lead a talented team of specialists, fostering a culture of data-driven decision-making and creative excellence.
**Responsibilities:**
+ **Strategic Leadership:** Develop and champion the overarching global digital marketing strategy to be executed by regions, aligning with business objectives and driving brand growth, customer acquisition, and retention across international markets.
+ **Campaign Management & Oversight:** Lead the strategy, measurement plans, and creative deliverables for all digital marketing initiatives which will be executed by local markets, which may include:
+ Search Engine Marketing (SEM)
+ Search Engine Optimization (SEO)
+ Email Marketing
+ Paid Social Media Advertising
+ Display Advertising Campaigns
+ Customer Retention Campaigns
+ Website strategy and optimization
+ **Performance Measurement & Analysis:** Establish key performance indicators (KPIs) and develop comprehensive measurement plans to track the effectiveness of all digital marketing activities. Analyze data to identify trends, insights, and opportunities for optimization and continuous improvement.
+ **Team Leadership & Development:** Manage, mentor, and develop a high-performing team consisting of a Global Website Specialist, a Global Creative Strategist, and a Global SEO Strategist. Foster a collaborative and results-oriented team environment.
+ **Cross-Functional Collaboration:** Partner closely with regional marketing teams, sales, product, and other stakeholders to ensure alignment and integration of digital marketing strategies with broader business initiatives.
+ **Regional collaboration and support:** Serve as a key point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives.
+ **Budget Management:** Oversee the global digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
+ **Vendor Management:** Evaluate and manage relationships with external agencies and technology vendors.
+ **Staying Ahead of Trends:** Continuously monitor the evolving digital marketing landscape, identifyingnew technologies, trends, and best practices to maintain a competitive edge.
This role can be based in either of the following locations:
Brea, CA, US /Prague, CZ /Madrid, ES /Zurich, CH /Amersfoort, NL.
Compensation will be determined based on the candidate's geographic location, professional background, and relevant experience.
**Job Requirements:**
**Qualifications:**
+ Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
+ Minimum of 7+ years of progressive experience in digital marketing, with a strong focus on global strategy and execution.
+ 3-4 years of experience in leadership role.
+ Proven track record of developing and implementing successful digital marketing strategies across various channels (SEM, SEO, email, paid social, display, website).
+ Deep understanding of digital marketing analytics and the ability to translate data into actionable insights.
+ Demonstrated experience managing and developing high-performing teams.
+ Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across different cultures and time zones.
+ Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
+ Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics, Adobe Analytics, Hubspot).
+ Familiarity with global website management and localization best practices.
**Preferred Qualifications:**
+ Experience working in a global organization or managing international marketing campaigns.
+ Knowledge of additional digital marketing channels and technologies.
+ Experience with A/B testing and conversion rate optimization.
IND123
#IND456
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**Operating Company:**
Ormco
Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit .
Digital Marketing Manager (m/w/d)
Heute
Job angesehen
Arbeitsbeschreibung
Rheinfelden (Baden) (DE), Laufenburg (CH) / Vollzeit / flexible Arbeitszeiten / befristet
Lust auf Energiewende?Seit über 125 Jahren stehen wir als regionaler Energieversorger mit eigenen Wasserkraftwerken für Nachhaltigkeit, Verantwortung und Innovation. Gemeinsam schaffen wir eine lebenswerte Zukunft - für Umwelt, Gesellschaft und dich.
Warum naturenergie?
- Perspektiven: Wachse mit uns - beruflich und persönlich.
- Sinnhaftigkeit: Gestalte die Energiewende nachhaltig und wirksam.
- Menschlichkeit: Erlebe ein vertrauensvolles Umfeld und echten Teamgeist.
Unsere Vision? Eine umweltfreundliche Energiezukunft!
Das klingt jetzt schon gut für dich?Erfahre mehr über die Benefits, die dich bei uns erwarten:
Das erwartet dich:- Inhaltliche und technische Betreuung und Weiterentwicklung der Websites naturenergie.de sowie naturenergie-holding.ch (CMS: Typo3)
- Erstellung, Veröffentlichung und Aktualisierung von Inhalten in enger Abstimmung mit den Fachbereichen
- Optimierung der Nutzerführung (UX) und Umsetzung von SEO-Maßnahmen auf den Webseiten
- Entwicklung von E-Mail-Marketing-Strategien zur Steigerung von Conversion-Rates unter anderem zur Leadgenerierung und Kundenbindung
- Planung, Umsetzung und Analyse von E-Mail-Marketing-Kampagnen (Newsletter, Automationen, Segmentierungen)
- Systematisches Monitoring und Analyse der durchgeführten Maßnahmen
- Enge Zusammenarbeit mit der IT, dem Vertrieb sowie externen Dienstleistern
- Ein erfolgreich abgeschlossenes Hochschulstudium (Betriebswirtschaftslehre, Marketing oder Kommunikation)
- Mehrjährige Berufserfahrung im Digital Marketing mit Fokus auf Website- und E-Mail-Projekte
- Gutes Verständnis für SEO und Performance-Marketing und Kenntnisse von Webanalyse-Tools (z. B. Google Analytics)
- Fundiertes Know-how in E-Mail-Marketing-Tools und CMS-Systemen (Typo3)
- Kommunikationsstärke und Teamplayer-Mentalität
- Organisationstalent mit ergebnisorientierter Arbeitsweise
Dann werde Teil unseres Teams. Birgit Friedlin freut sich auf deine Online-Bewerbung. Diese Stelle ist befristet für ein Jahr zu besetzen.
Global Marketing Manager

Vor 15 Tagen gepostet
Job angesehen
Arbeitsbeschreibung
**Global Product Marketing Manager**
You will be responsible for shaping the global narrative and driving the success of Ormco's products. Be the champion for our users, ensuring our offerings resonate with their needs and stand out in the competitive landscape. This role requires a strategic thinker with a knack for execution, a deep understanding of market dynamics, and the ability to create engaging content that fuels growth.
This role can be based in the following locations:
Brea, CA, US
Prague, CA
Madrid, ES
Zurich, CH
Amersfoort, NL
**Responsibilities:**
+ **Develop and execute global product marketing strategies and plans** that align with overall business objectives and drive product adoption and growth across different regions.
+ **Conduct in-depth market research and analysis** to uncover critical insights into customer needs, the competitive landscape, and emerging industry trends. Utilize these insights to inform product positioning, pricing strategies, and target audience identification.
+ **Create compelling and differentiated product positioning and messaging** that clearly articulates the value proposition to target audiences across various channels and regions.
+ **Develop and execute comprehensive content strategies** that support key growth drivers, including but not limited to website copy, blog posts, case studies, white papers, presentations, webinars, and sales enablement materials.
+ **Manage and mentor a staff of two product marketing professionals** , providing guidance, feedback, and opportunities for professional growth and development.
+ **Collaborate closely with cross-functional teams** including Product Management, Sales, and Marketing to ensure consistent messaging and successful productlaunches and ongoing marketing efforts.
+ **Regional collaboration and support:** Serve as a key point of contact and advocate for regional marketing teams, providing guidance, resources, and support to ensure effective implementation of global initiatives.
+ **Define and track key performance indicators (KPIs)** to measure the effectiveness of product marketing initiatives and make data-driven decisions for optimization.
+ **Develop and deliver effective training and resources** to sales teams to equip them with the knowledge and tools to successfully position and sell our products.
+ **Stay abreast of the latest marketing technologies and best practices** to continuously improve our product marketing efforts.
**Job Requirements:**
**Qualifications:**
+ Bachelor's degree in Marketing, Business Administration, or a related field.
+ Proven experience (7+ years) in product marketing, with a focus on global markets.
+ Demonstrated success in developing and executing product marketing strategies and plans that have driven measurable results.
+ Strong analytical skills with the ability to conduct market research, interpret data, and translate insights into actionable recommendations.
+ Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
+ Experience developing content across various formats and channels.
+ Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
+ Experience working with cross-functional and global teams.
+ Excellent people management and collaboration skills.
**Preferred Qualifications:**
+ MBA or Master's degree in Marketing or a related field.
+ Experience in orthodontics/dental categories.
+ Familiarity with marketing automation tools and CRM systems.
+ Experience with internationalization and localization of marketing materials.
IND123
#IND456
#LI-IF1
**Operating Company:**
Ormco
Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit .
International Marketing Manager
Heute
Job angesehen
Arbeitsbeschreibung
Adecco
International Marketing Lead
Location: Zug Area| ¼ 80?100% | Home office up to 2 days | ️ Approx. 10%
⏳ Start: ? latest
We are looking for an experienced Global Marketing Lead to strengthen the area of Cardiometabolic Diagnostics . In this role, you will design and implement international marketing strategies around a key biomarker used to identify patients at higher cardiovascular risk.
You will work in close collaboration with global teams and a major pharmaceutical partner, helping to increase market adoption and visibility of innovative diagnostic solutions.
Responsibilities
- Develop and implement global marketing campaigns (including content, education, webinars, congress strategies)
- Conduct market analysis and create messaging frameworks and guidelines for international stakeholders
- Support commercialization and market entry in close cooperation with regional teams and pharma partners
- Position the biomarker as a standard tool for cardiovascular risk detection in secondary prevention settings
- Educational Materials & Training: Develop training concepts and toolkits to support regional affiliates and sales teams in positioning the biomarker in cardiometabolic care.
- Congress & Event Management: Plan and coordinate scientific symposia, booth activities, and speaking opportunities to increase visibility in the global cardiovascular and diagnostic community.
Profile
- University degree in Life Sciences, Marketing, or a related field
- At least 5 years of experience in international marketing, preferably in healthcare or diagnostics (cardiometabolic background is a plus)
- Solid understanding of pharma collaborations and diagnostic commercialization
- Strong leadership, communication, and stakeholder management skills
- Passion for patient-centered solutions and the ability to translate complex scientific topics into clear messages
- Fluency in English (written & spoken)
Benefits
A dynamic, international working environment with high impact projects
-
Collaboration in a motivated project team (10?15 members)
-
Flexible working model with up to 40% home office
Contact information
In case of any questions on this vacancy (ref.: JN - ), please contact Marcel Nürnberg at .
About Us
Adecco is the market leader for staffing solutions in Switzerland and worldwide. Every day, our teams in our 50 locations throughout Switzerland ensure the best match between candidates and clients in various professional fields and industries. Adecco Switzerland is part of the Adecco Group, the world's leading talent advisory and solutions company. We believe in making the future work for everyone, and every day enable more than 3.5 million careers. We skill, develop, and hire talent in 60 countries, enabling organisations to embrace the future of work.
TEMP
Life Sciences
Branche: Anderes
Funktion: Anderes
Growth Marketing Manager
Vor 6 Tagen gepostet
Job angesehen
Arbeitsbeschreibung
Pflegewegweiser.ch ist die führende Plattform in der entlohnten Angehörigenpflege in der Schweiz. Unsere Mission ist klar: Familien schnell und spürbar zu entlasten. Bei uns kannst du mit Marketing echten gesellschaftlichen Impact schaffen – deine Arbeit hilft direkt Tausenden von Familien. Bürokratie, Zeitdruck und emotionale Belastung machen pflegenden Angehörigen das Leben schwer – wir geben ihnen Klarheit, Hilfe und Handlungsspielräume zurück.
Unser Prinzip: Tempo, das hilft. Wir bauen im Höchsttempo, wirksam und konsequent. Durchschnitt bremst uns, Geschwindigkeit bringt uns voran.
Wenn du mit Energie, Schärfe und Verantwortung etwas Wesentliches für Familien bewegen willst – dann lies weiter.
Deine Rolle
Als Growth Marketing Manager bist du der Hebel für unseren Marktausbau. Du entwickelst neue Strategien zur Kundengewinnung, führst Growth-Experimente durch und stellst sicher, dass unsere Botschaften genau dort ankommen, wo sie den grössten Impact haben.
Deine Arbeit sorgt dafür, dass Familien schneller den Zugang zu unserem Angebot finden – und wir unsere Marktführerschaft weiter ausbauen.
Deine Aufgaben
Go-to-Market Innovation: Entwicklung und Umsetzung neuer Strategien zur Kundengewinnung (z.B. durch Promotion-Kampagnen, Kooperationen, Webinare, Events).
Growth Experimente: Planung, Durchführung und Analyse hypothesengetriebener Marketingtests über alle Kanäle hinweg.
Web & Content Excellence: Weiterentwicklung unserer Websites, Funnels und Inhalte – mit dem Ziel, Entscheidungen für Angehörige radikal zu vereinfachen.
Performance Marketing & Analytics: Kontinuierliche Analyse relevanter KPIs (CPL, CAC, Conversion Rates, Customer Journey Metriken) und Ableitung datenbasierter Optimierungen.
Brand Storytelling: Entwicklung und Skalierung von Formaten, die unsere Mission emotional transportieren und Vertrauen bei Angehörigen schaffen.
Dein Profil
2–4 Jahre Erfahrung im Growth / Performance Marketing, idealerweise in Scale-ups, digitalen Plattformen oder stark wachsenden Umfeldern.
Nachweisbare Erfolge im Aufbau und Skalieren von Growth-Kanälen (z. B. Paid Media, Kooperationen, Content, Webinare).
Starke analytische Fähigkeiten, sicherer Umgang mit KPIs und Tools wie GA4, HubSpot o.ä.
Erfahrung in Conversion-Optimierung, A/B-Testing und hypothesengetriebenem Arbeiten.
Hohe digitale Affinität und Gespür für zielgruppengerechte Kommunikation.
Du gehst pragmatisch mit Drucksituationen um und triffst auch unter Tempo kluge Entscheidungen.
Sprachkenntnisse: fliessend Deutsch, gutes Englisch
Was wir bieten
Schlüsselrolle: Direkter Einfluss auf den Ausbau unserer Marktführerschaft.
Hoher Impact: Arbeiten mit Tempo, Verantwortung und direktem Ergebnis.
Team: Zusammenarbeit mit einem internationalen, datengetriebenen und ambitionierten Team.
Entwicklung: Überdurchschnittliche Möglichkeiten für persönliche und fachliche Weiterentwicklung.
Arbeitsplatz: Modernes, zentral gelegenes Büro im Herzen von St. Gallen.
Teamkultur: Regelmässige coole Teamevents, die Spass machen und Zusammenhalt stärken.
Wie wir arbeiten – Unsere Grundprinzipien
"Aussergewöhnlich gut" für Familien – mit sofortiger Wirkung:
Wir streben nicht einfach nach „Zufriedenheit“ – wir schaffen echte Unterstützung, die Angehörige spüren lässt, dass sie gesehen, gehört und ernst genommen werden. Wir erkennen Bedürfnisse frühzeitig, verstehen ihre Herausforderungen und handeln schnell und lösungsorientiert.
Unser Anspruch ist Exzellenz – nicht weniger. Alles darunter wird unseren Familien nicht gerecht.
Geschwindigkeit zählt – mit konsequentem Fokus:
Wirklich schnell ist nur, wer fokussiert arbeitet. Wir vermeiden Ablenkung und konzentrieren uns mit voller Energie auf das wichtigste Ziel – bis es erreicht ist. Dann folgt das nächste.
Was uns nicht weiterbringt, wird bewusst ausgelassen. Wir arbeiten nicht in der Breite, sondern mit Tiefe und Wirkung. Wir wollen echten Fortschritt – jetzt.
Wir setzen neue Standards – Mittelmaß ist keine Option:
Durchschnittlichkeit kostet nicht nur Zeit, sondern auch Motivation und Innovationskraft. Wir streben danach, uns selbst und unser Umfeld jeden Tag ein Stück besser zu machen.
Wir erwarten hohe Qualität – von uns selbst und voneinander. Verantwortung zu übernehmen, schnell zu liefern und aus Fehlern zu lernen gehört bei uns dazu. Keine Ausreden, kein Mitlaufen.
Unser Prinzip für Tempo: Hinterfragen. Vereinfachen. Beschleunigen.
Wir hinterfragen bestehende Prozesse – warum genau machen wir das? Ist es wirklich notwendig? Was nicht wirklich hilft, wird gestrichen. Dann wird vereinfacht – und schließlich beschleunigt.
Wir denken in Lösungen, nicht in Hürden. Wenn etwas „nicht geht“, suchen wir den Weg, wie es doch geht. Wir lösen Engpässe, denken quer und schaffen Raum für Fortschritt.
Handeln wie Unternehmer:innen – mutig, schnell und mit Verantwortung:
Das ist unser Unternehmen – und unsere gemeinsame Verantwortung. Wir warten nicht auf Erlaubnis, sondern handeln initiativ, eigenverantwortlich und mit Mut.
Wir treffen mutige Entscheidungen, die echten Mehrwert schaffen. Wir lernen schnell, denken groß und handeln entschlossen. Unser Antrieb ist Bewegung – nicht Stillstand.
Fazit:
Wir bauen etwas Bedeutendes auf – und das mit hoher Geschwindigkeit. Das erfordert Klarheit, Energie und Umsetzungsstärke. Wenn dich diese Zeilen motivieren und du Lust hast, etwas Grosses mitzugestalten: Willkommen bei Pflegewegweiser.
Klingt nach deinem nächsten Schritt? Dann freuen wir uns auf deine Bewerbung – und darauf, mit dir die Zukunft der Angehörigenpflege zu gestalten.
Senior Brand & Digital Marketing Manager 100% ASAP
Vor 21 Tagen gepostet
Job angesehen
Arbeitsbeschreibung
Act as strategic partner to Therapeutic Areas (TAs), marketers, and medical leads to drive digital transformation and personalized customer engagement
Localize and implement global digital and commercial excellence platforms in the Swiss market
Lead cross-brand digital engagement including channel orchestration, content strategy, email marketing, SEO/SEA, and social media
Identify digital trends, emerging technologies, and evolving customer needs to shape forward-thinking engagement strategies
Drive best practice sharing and contribute to a high-performing digital culture across the organization
Lead and manage a digital team, ensuring alignment with business priorities and team development
Leadership & Culture
Foster a "ONE Team" spirit across functions and therapeutic areas
Role-model cultural behaviors that support transformation and performance
Promote continuous learning and a growth mindset within the team
Actively shape a collaborative, agile, and customer-focused work culture
University degree in Business, Marketing, Digital or related field
Minimum 4 years of leadership experience in digital or omnichannel marketing, ideally within healthcare or related industries
Fluent in English; German or French is a plus
Proven track record in driving successful omnichannel engagement strategies
Strong expertise in digital trends, platforms, and performance optimization
Agile mindset, high resilience, and strong change management skills
Experience working in complex matrix environments
This is a key role within a future-oriented and innovation-driven organization. You will work in a collaborative and cross-functional environment, contributing to impactful digital and omnichannel initiatives in the healthcare sector. The company offers a modern, flexible work culture with hybrid work options, as well as access to global platforms, tools, and expertise that support continuous learning and professional growth.
Marketing Manager - Travel Retail Europe

Vor 14 Tagen gepostet
Job angesehen
Arbeitsbeschreibung
**MARKETING MANAGER TRAVEL RETAIL EUROPE**
Coty is seeking a talented, highly motivated and experienced individual to join Coty's Travel Retail Europe Marketing Team.
**RESPONSIBILITIES**
Reporting to the Marketing Director, as Marketing Manager you will be responsible for a portfolio of Brands, defining and executing with perfection the Marketing & Trade Marketing strategy of your Brands to achieve defined business objectives (KPIs).
You will work closely with the Global Travel Retail Team and the Global Brand Teams and, more importantly, with the Commercial and Multifunctional Team in Travel Retail Europe.
Your main focus:
+ Define Brands' strategy for the Travel Retail Europe channel, based on global guidelines but adjusted to distribution and regional needs.
+ Lead your Brands with full ownership, from strategy to flawless execution.
+ Be the Single Point Of Contact for your Brands, supporting and enabling the Commercial Team.
+ Lead the deployment of the Marketing strategy for your Brands to our retailers' external partners.
+ Define your Brands' innovation launch plan, working closely with the Commercial and Multifunctional Teams.
+ Build the animation and promotional plan for your Brands in mutualized collaboration with the Commercial Team.
+ Closely monitor Brands' performance, product launches, execution, sell-in/sell-out quantitative and qualitative information, market trends and opportunities.
+ Perform monthly business analysis and innovation reviews for your Brands, to be shared with the Global Travel Retail Team and Global Brand Teams, in collaboration with the Commercial and Multifunctional Teams.
+ Lead key monthly meetings for your Brands (S&OP, MBU).
+ Perform assortment rationalization exercises based on Travel Retail Europe consumer needs and business performance, tracking C1 to protect profitability.
+ Implement forecast process and sufficiency analysis on forecasts for saleables, samples and GWPs, and present recommendations. Monitor merchandising items forecasts.
+ Perform forecasting and shipment analysis to ensure business objectives are met, and to drive learnings to better plan for the future.
+ Ensure fit-for-use of toolboxes, challenging and partnering with the Global Travel Retail Team and Global Brand Teams.
+ Maximize Brand opportunities through finding creative solutions, making sure all executions have been fully approved by the Global Brand Team and the License.
+ Work on ad-hoc Marketing and Trade Marketing projects for your Brands and lead cross-functional projects.
+ Spearhead relationships with key internal contacts, with emphasis on effectively influencing and challenging the Commercial Team, as well as the Global Brand Teams, providing them a sound understanding of the Travel Retail Europe channel.
+ Flexible to any business needs requirements.
Our people make us who we are. They are the brightest minds, bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
The team consists of Marketing professionals in Travel Retail Europe, and you will work closely together with several departments, such as Merchandising, Commercial, Supply, Finance, and Global Travel Retail Teams.
United by the value of fearless kindness, we welcome new ideas, innovate thinking, and people with a passion to create Beauty That Lasts, beauty that is good for people and the planet. Our omni-working policy is a perfect blend that allows for flexibility while still nurturing personal contact and connection across our global offices and teams.
Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.
**YOU ARE A COTY FIT**
You are passionate about beauty andhave a sharp, analytical mind at the same time. As an experienced Marketing Manager, you get energy from working in a fast-paced, diverse and international environment. Other than that, what matters most for this role:
+ Master's degree in Management and/or Marketing (or related/equivalent discipline).
+ **Minimum 3 year's Marketing experience in Beauty/Luxury and/or Consumer Goods** .
+ Previous experience **in Color Cosmetics is strongly preferred.**
+ Previous experience in Travel Retail & Trade Marketing is a plus.
+ **Full mastery of Microsoft Office, especially Microsoft Excel and PowerPoint. Experience with automated reporting tools is a plus (MS Power BI** ).
+ Strong analytical skills & strategic thinking, yet attention to details. Ability to interpret data to make informed decisions and recommendations.
+ Strong collaboration and leadership skills required.
+ Sharp organization skills - being able to make the complex simple.
+ Excellent written and spoken communication.
+ Full proficiency in English. French and other languages a plus.
Competences:
+ Result & Solution oriented mindset: Proven ability to develop creative ideas, thinking strategically, analytically and conceptually. Solution provider and problem solver, with a pro-active and 'can do' attitude.
+ Team Player: Ability to develop effective working relationships, being able to collaborate and influence others, demonstrating integrity and respect.
+ Self-starter: Passionate, enthusiastic, thrives on challenges and keeps a healthy attitude under pressure, takes charge of self-development.
+ Organized in action: Able to organize own work as well as manage and develop others effectively.
+ Constructive networker: Collaborates easily with others and adapts to different working styles. Ability to embrace changes, committed, honest.
+ Excellence in execution: Reliable, gets things done on time and takes responsibility for the quality of all deliverables. Attention to details.
**RECRUITMENT PROCESS**
1. A telephone/online introductory meeting follows.
2. A first online/in-person interview
3. A second interview
4. You will receive a proposal with the terms of employment.
**ABOUT COTY**
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit CH
City: Geneva
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Über das Neueste Marketing manager Jobs In Schweiz !
Marketing Manager Advertising B2b 80-100%
Heute
Job angesehen
Arbeitsbeschreibung
Als Marketing Manager:
In im Team Brand & Campaigning steigerst du gezielt Markenpräsenz & Bekanntheit, sowie Umsatz durch strategische, zielgruppengerechte Kampagnen für unsere B2B-Marken Alltron und Brack Business.
Das erwartet dich
- Konzeption, Umsetzung und Erfolgskontrolle von B2B-Marketingkampagnen (ATL & BTL) gemäss Markenstrategie und Marketingplan - mit Fokus auf Geschäftskunden (Reseller, Partner, Unternehmenskunden)
- Entwicklung von zielgruppenspezifischen Kommunikationskonzepten entlang der Customer Journey im B2B-Umfeld (Leadgenerierung, Kundenbindung, Partner-Aktivierung)
- Steuerung interner und externer Partner (inkl. Agenturen) sowie Koordination aller Projektschritte von der strategischen Planung bis zur Umsetzung und Sicherstellung eines konsistenten Markenauftritts über alle Kanäle
- Erstellung, Briefing, Freigabe und Distribution von Werbemitteln - zunehmend auch AI-basiert - zugeschnitten auf die Bedürfnisse von Geschäftskunden
- Verantwortung für Budgetallokation, Rechnungsfreigaben und Performance-Messung mittels definierter B2B-KPIs
- Enge Zusammenarbeit mit Sales & Commercial Teams, um Marketingaktivitäten auf Business-Prioritäten und Umsatzpotenziale abzustimmen
- Mitwirkung bei Mediaplanung sowie Auswahl geeigneter ATL-/BTL-Massnahmen für B2B-Zielgruppen (z. B. Fachmedien, Branchen-Events, Online-Performance-Kanäle)
Das bringst du mit
- Abgeschlossene Ausbildung oder Weiterbildung zum Betriebsökonom mit Vertiefung Marketing (Uni/FH oder HF) oder Fachausweis Marketing/Werbung
- Mindestens 3-5 Jahre Berufserfahrung im Marketing, mit Vorteil im Fachbereich Werbung/Campaigning
- Erfahrung im B2B-Umfeld sowie in der zielgruppengerechten Ansprache über verschiedene Kanäle ist zwingend notwendig
- Erfolge in der Konzeption und Umsetzung von breit angelegten B2B-Image- und Cross-Channel-Kampagnen
- Hohe Affinität zu digitalen Trends und Kanälen, insbesondere im Bereich Paid Advertising
- Erfahrung in agilem Arbeiten sowie in der effizienten Planung von Zeit, Ressourcen und Budgets
- Ausgeprägte Präsentations- und Kommunikationsfähigkeiten sowie Freude am Umgang mit unterschiedlichen Stakeholdern
- Sicheres Auftreten und Überzeugungskraft in der Zusammenarbeit mit internen und externen Partnern
- Stilsichere Deutschkenntnisse in Wort und Schrift, Französisch sowie Englischkenntnisse von Vorteil
Bist du interessiert oder hast du weiterführende Fragen?
Eveline Icobas steht dir bei Fragen gerne zur Verfügung.
Über uns
"Gemeinsam gestalten wir den Handel von morgen" Brack.Alltron beschäftigt rund 1300 Mitarbeitende und erwirtschaftet über eine Milliarde Umsatz. Das Unternehmen gibt es, weil ein Mensch den Mut hatte, neue Wege zu finden und sie zu gehen. Unsere Erfolgsgeschichte zeigt, dass durch jeden Einzelnen, gemeinsam etwas Grosses entsteht und wir lieben unsere Einzigartigkeit. Wir setzen uns ambitionierte Ziele, dabei ist es uns sehr wichtig, dass wir verantwortlich handeln, uns gegenseitig fördern und fordern und Freude haben an dem, was wir tagtäglich tun.
Die Competec-Gruppe sucht ständig qualifizierte Mitarbeitende in verschiedenen Bereichen. Ein spannendes Geschäftsumfeld und interessante Zusatzleistungen machen die Competec-Gruppe zu einem attraktiven Arbeitgeber, der 2016 sogar mit dem "Swiss Arbeitgeber Award" ausgezeichnet worden ist.
Ecosystem Solutions & Services EMEA Marketing Manager
Vor 21 Tagen gepostet
Job angesehen
Arbeitsbeschreibung
We are seeking a strategic, business-minded, and customer-centric Strategic value & Ecosystem Marketing Manager to lead the design and implementation of a unified value proposition, brand identity, and business model architecture for the Peripheral Intervention (PI) portfolio in EMEA.
This newly created role will serve as the strategic architect of our PI ecosystem - translating product, service, and digital solutions into cohesive commercial platforms that differentiate BD in the market. The ideal candidate will bridge marketing strategy, commercial innovation, and value creation to unlock new growth opportunities and revenue streams.
**Job Description**
**Key Responsibilities:**
**1. Design a Harmonized Value Proposition**
- Build a unified, modular value proposition framework for the full PI portfolio, tailored to the needs of clinicians, procurement, and hospital administrators
- Articulate the unique value of BD's ecosystem approach, including products, services, digital tools, and education
- Partner with country marketing teams to localize and activate the framework across regions
**2. Define the Brand Identity for PI in EMEA**
- Lead the development of a strategic brand narrative that positions BD PI as a forward-thinking partner in smart, efficient, and outcomes-driven care
- Collaborate with global and regional partners to ensure brand consistency and differentiation across touchpoints
- Define and monitor brand equity KPIs, ensuring alignment with BD's overall positioning
**3. Build Scalable Business Models** **aligning services with our current offer**
- Developing Clinical & Operational Solutions: Co-create and support the implementation of care pathways, cath lab/OR workflows and, drive operational excellence
- Transformational Project work: Lead complex change management projects, design growth strategies, implement same-day discharge or remote care programs
- Design commercially viable business models that combine capital, disposables, services, and digital tools (e.g., service bundles, subscription models, value-based contracts)
- Evaluate new revenue opportunities tied to ecosystem solutions and support pilots with commercial, finance, and market access teams
- Develop strategic blueprints for solution selling that enable teams to shift from product push to dedicated engagements
**4. Drive Strategic Alignment and Execution**
- Act as a cross-functional connector between marketing, sales, HEOR, medical, and upstream to ensure consistent messaging and go-to-market strategies
- Create and deploy toolkits, messaging platforms, and customer-facing assets to support the adoption of new narratives and business models
- Support launch excellence by embedding ecosystem and value-based thinking into launch plans
**About you**
+ 6-10 years of experience in strategic marketing, business innovation, or brand strategy - preferably in MedTech, healthcare, or consulting
+ Proven experience crafting value propositions, brand narratives, and business models
+ Strong commercial approach and ability to work cross-functionally with finance, medical, sales, and strategy teams
+ Excellent communicator with a talent for storytelling and translating complex offerings into clear, compelling value
+ Strategic problem solver who thrives in a matrix environment and is excited by the opportunity to shape the future of a business
Compensation range for the role: 140kCHF - 164kCHF
**We are the makers of possible**
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
**Why join us?**
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a **maker of possible** with us!
**Click on apply if this sounds like you!**
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
**To learn more about BD visit:** ** Skills
Optional Skills
.
**Primary Work Location**
CHE Eysins - Business Park Terre-Bonne
**Additional Locations**
**Work Shift**
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You ( .
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed.
The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.
**Salary Range Information**
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Marketing Manager Advertising B2B 80-100%
Heute
Job angesehen
Arbeitsbeschreibung
Als Marketing Manager:in im Team Brand & Campaigning steigerst du gezielt Markenpräsenz & Bekanntheit, sowie Umsatz durch strategische, zielgruppengerechte Kampagnen für unsere B2B-Marken Alltron und Brack Business.
Das erwartet dich
- Konzeption, Umsetzung und Erfolgskontrolle von B2B-Marketingkampagnen (ATL & BTL) gemäss Markenstrategie und Marketingplan – mit Fokus auf Geschäftskunden (Reseller, Partner, Unternehmenskunden)
- Entwicklung von zielgruppenspezifischen Kommunikationskonzepten entlang der Customer Journey im B2B-Umfeld (Leadgenerierung, Kundenbindung, Partner-Aktivierung)
- Steuerung interner und externer Partner (inkl. Agenturen) sowie Koordination aller Projektschritte von der strategischen Planung bis zur Umsetzung und Sicherstellung eines konsistenten Markenauftritts über alle Kanäle
- Erstellung, Briefing, Freigabe und Distribution von Werbemitteln – zunehmend auch AI-basiert – zugeschnitten auf die Bedürfnisse von Geschäftskunden
- Verantwortung für Budgetallokation, Rechnungsfreigaben und Performance-Messung mittels definierter B2B-KPIs
- Enge Zusammenarbeit mit Sales & Commercial Teams, um Marketingaktivitäten auf Business-Prioritäten und Umsatzpotenziale abzustimmen
- Mitwirkung bei Mediaplanung sowie Auswahl geeigneter ATL-/BTL-Massnahmen für B2B-Zielgruppen (z. B. Fachmedien, Branchen-Events, Online-Performance-Kanäle)
Das bringst du mit
- Abgeschlossene Ausbildung oder Weiterbildung zum Betriebsökonom mit Vertiefung Marketing (Uni/FH oder HF) oder Fachausweis Marketing/Werbung
- Mindestens 3-5 Jahre Berufserfahrung im Marketing, mit Vorteil im Fachbereich Werbung/Campaigning
- Erfahrung im B2B-Umfeld sowie in der zielgruppengerechten Ansprache über verschiedene Kanäle ist zwingend notwendig
- Erfolge in der Konzeption und Umsetzung von breit angelegten B2B-Image- und Cross-Channel-Kampagnen
- Hohe Affinität zu digitalen Trends und Kanälen, insbesondere im Bereich Paid Advertising
- Erfahrung in agilem Arbeiten sowie in der effizienten Planung von Zeit, Ressourcen und Budgets
- Ausgeprägte Präsentations- und Kommunikationsfähigkeiten sowie Freude am Umgang mit unterschiedlichen Stakeholdern
- Sicheres Auftreten und Überzeugungskraft in der Zusammenarbeit mit internen und externen Partnern
- Stilsichere Deutschkenntnisse in Wort und Schrift, Französisch sowie Englischkenntnisse von Vorteil
Bist du interessiert oder hast du weiterführende Fragen?
Eveline Icobas steht dir bei Fragen gerne zur Verfügung.
Über uns
«Gemeinsam gestalten wir den Handel von morgen» Brack.Alltron beschäftigt rund 1300 Mitarbeitende und erwirtschaftet über eine Milliarde Umsatz. Das Unternehmen gibt es, weil ein Mensch den Mut hatte, neue Wege zu finden und sie zu gehen. Unsere Erfolgsgeschichte zeigt, dass durch jeden Einzelnen, gemeinsam etwas Grosses entsteht und wir lieben unsere Einzigartigkeit. Wir setzen uns ambitionierte Ziele, dabei ist es uns sehr wichtig, dass wir verantwortlich handeln, uns gegenseitig fördern und fordern und Freude haben an dem, was wir tagtäglich tun.
Die Competec-Gruppe sucht ständig qualifizierte Mitarbeitende in verschiedenen Bereichen. Ein spannendes Geschäftsumfeld und interessante Zusatzleistungen machen die Competec-Gruppe zu einem attraktiven Arbeitgeber, der 2016 sogar mit dem «Swiss Arbeitgeber Award» ausgezeichnet worden ist.